Royal Wedding NewsWall Launched

By Ultra Knowledge, PRNE
Sunday, March 27, 2011

LONDON, March 28, 2011 - A "NewsWall" product which charts all the latest news in the run up to
the royal wedding has been launched by leading web technology firm, Ultra
Knowledge, in partnership with the Press Association, the UK's national news

Driven by images, the NewsWall provides an engaging visual representation
of all the latest royal wedding news from PA. Users are able to select an
image on the NewsWall and read the full story. As the news is constantly
updated, so the NewsWall constantly evolves and changes.

The Royal Wedding NewsWall helps online and mobile publishers to increase
user-engagement and encourages readers to share content through social media
platforms like Facebook and Twitter. In addition, the NewsWall offers
exciting sponsorship opportunities to commercial partners.

Andrew Lyons, co-founder of Ultra Knowledge, said: "The Royal Wedding is
undoubtedly going to be the most spectacular, multimedia-rich event of the

"With 2.5 billion people set to tune in to the Royal Wedding, Ultra
Knowledge - in partnership with the Press Association - decided to use its
NewsWall technology to help focus people's attention in the build up to 29

Alan Marshall, Head of Digital Production at the Press Association, said:
"The Royal Wedding NewsWall provides a unique opportunity for websites to
stream our content directly in an interesting way that engages readers, keeps
them online for longer and encourages them to share the news through social

"Using this product is an excellent way for brands to maximise their
online exposure by offering readers an innovative new way to engage with one
of the news highlights of the year."

Royal NewsWall fever has been quick to spread across the pond, with
Canadian-based company, 2 For Life Media, using Ultra Knowledge's NewsWall
technology to power its Royal Wedding 2011 iPad app.

The app delivers users the latest information about the marriage of
Prince William and Kate Middleton with a live feed of pictures and news, as
well as a guide to royal etiquette and other royal trivia.

2 For Life Media President, Diane Hall, said: "The combination of Ultra
Knowledge's technology and the Press Association's content makes it possible
for Royal Wedding enthusiasts to follow every single development as it
happens, all beautifully presented on the iPad".

The NewsWall product is a fully hosted service from Ultra Knowledge,
which requires zero maintenance. It can also visualise publishers' own
content or aggregate news from other sources and is designed to be easily
integrated into any third party website.

As well as the content partnership with the Press Association, the Ultra
Knowledge NewsWall is also used by the Independent, one of the UK's leading
newspapers, for presenting its online breaking UK and World news.

Notes to editors:

To see the Press Association's Royal Wedding NewsWall please visit:

To download 2 For Life Media's new iPad app with NewsWall technology go
to the App Store and search 'Royal Wedding 2011' or visit:

To find out more about Ultra Knowledge, the providers of the NewsWall
technology, visit:

Richard Carnell at Bell Pottinger - rcarnell at /
+44(0)20-7861-2439 / +44(0)7825-627-372

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