Stella McCartney Launches Newly Designed Website and Ecommerce Today

By Stella Mccartney, PRNE
Sunday, November 28, 2010

LONDON, November 29, 2010 - Today Stella McCartney announces the launch of a newly designed web and
ecommerce site,

(Photo: )

The online shop is a re-launch in the US and now available in the UK
before expanding in 8 more European countries by spring 2011.

The site is designed to emulate the designer's signature clean and modern
aesthetic. In addition to the launch a new iPad application featuring
original content will be available soon.

With a homepage featuring drawings by artist Barry Reigate, the online
shop carries an increased representation of Stella McCartney's collections
including ready-to-wear, accessories and lingerie which are also available to
"shop by look". Enhancing the customer experience, the site includes features
such as "Stella's Picks", where in the designer recommends her favorite
pieces and a "What's new" section highlighting new merchandise available
online and in store.

Replicating in store retail services, the site offers the "Private
Wardrobing" service, a personalized concierge style shopping service
available in flagship stores. A special "Reserve in store" function that
enables the user to reserve an item online and pick up at a store location of
their choice will also be available.

Bringing insight to the world of Stella is "Stella's World," a
comprehensive view into the brand through photos, flicks and quotes.
Experience Stella McCartney through "What's news" with the latest updates on
the brand, "Stories" highlights special interest subjects and interviews. In
"Green Me," Stella shares her eco tips and green initiatives. Information
about Stella's favorite charities is also included in the site. The website
also links to Beauty, Adidas by Stella McCartney and the recently launched
Stella McCartney Kids. Social networking via Facebook and Twitter is
integrated throughout the website directly reaching the growing
digital-oriented customer. A "Like" option allows visitors to tag their
favorites within the site.

About Stella McCartney:

Stella McCartney launched her eponymous fashion label in 2001 in a joint
venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not
use any leather or fur in her designs. The brand's luxury women's
ready-to-wear, accessories, lingerie, beauty and performance range with
adidas are available through 13 freestanding stores including London, NY, Los
, Tokyo, Hong Kong, Paris, Milan and the soon to open location in Las
, as well around 600 wholesale accounts in key cities worldwide.

Stephane Jaspar, Stella McCartney Worldwide Communications Director, stephane.jaspar at; or Arabella Rufino, Stella McCartney Worldwide Public Relations Director, arabella.rufino at

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