Stella McCartney Launches Second Issue of iPad App, Previews New Ad Campaign and Expands ecommerce to 30 Countries Worldwide

By Stella Mccartney, PRNE
Tuesday, July 26, 2011

NEW YORK, July 27, 2011 -

- With Photo

Today Stella McCartney launches the second issue of her iPad App available for download on iTunes.  To coincide with the launch, the Stella McCartney online shop is also now available in 28 additional European countries including France, Germany, Italy and Spain, on which is now previewing the new Winter 2011 Stella McCartney ad campaign. The three different creative images were shot by Mert Alas and Marcus Piggott at a topiary garden in Oxfordshire, England and features Natalia Vodianova.

(Photo: )

The new App features an edition of Stella’s World where you can browse through news, photos and videos about the brand. A gallery of images from the recently launched “Linda McCartney: Life in Photographs” book by Taschen personally selected by Stella are available for viewing. A behind the scenes documentation of British Olympiads from the latest Team GB ad campaign shot by Jacob Sutton. A first glimpse backstage at the Winter 2011 show in Paris, a sneak preview of the Spring 2012 collection presented in New York this summer, a making of video of this year’s MET Gala dresses and new playful interactive functions.

The online shop, which recently re-launched in the US and the UK last fall, aims to enhance the digital retail experience with improved customer interaction and special retail functions such as “Reserve in store” that enables the user to reserve an item online and pick up at a store location of their choice.  All online orders are beautifully gift packaged for the shopper’s convenience. Free standard shipping and returns are offered to all customers.  Additionally the in-store “Private Wardrobing” service, a personalized concierge style in-store service, is available to book online.

Shopping on is now available in 30 countries worldwide. The browsing experience of the website will be compatible on the iPad App and for the first time shoppable in September.

About Stella McCartney:

Stella McCartney launched her eponymous fashion label in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, accessories, lingerie, beauty and performance range with adidas are available through 15 freestanding stores including London, NY, Los Angeles, Tokyo, Hong Kong, Paris, Milan and the soon to open location in Rome, as well around 600 wholesale accounts in key cities worldwide.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from or viewed at or

Jeremy Herzog, +1-212-627-1583, jeremy.herzog at

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