Stena Line Experiences North Sea Coaching Upsurge

LONDON, October 5, 2010 - Stena Line experienced a significant upsurge in coach travel
on its North Sea route to Holland during the first half of 2010. The ferry
operator carried 36.6 per cent more coaches on its route between Harwich and
the Hook of Holland than during the first half of the previous year.

The second quarter of 2010 was particularly strong, with Stena
Line transporting 38 per cent more coaches than during the second quarter of
2009. The growth in coach traffic between Harwich and the Hook of Holland
(www.stenaline.co.uk/ferry/routes/harwich-holland/) has continued into
the third quarter, with Stena Line reporting a 55.7 per cent year-on-year
increase in coach crossings during the month of July.

Lars Olsson, Stena Line's commercial manager for travel on the
North Sea, said: "2010 has been an exceptional year for Stena Line's coach
traffic and we're looking forward to building on the growth that we've
achieved so far.

"In April there was a hike in the number of coaches crossing
and this was partly linked to the volcano-related restrictions on air travel
from the UK at that time. However we've sustained these high levels of
year-on-year growth, which we feel reflects the rediscovery made by
travellers of the convenience of travelling to Holland by coach and ferry.

"In May this year Stena Line introduced the first of our two
brand new North Sea Superferries (
www.stenaline.co.uk/ferry/media/news/stena-line-launches-the-worlds-la
rgest-superferries/), the size and onboard comfort of which make them ideal
for coach travel to Holland. We're also increasingly seeing Amsterdam
considered as a major European hub for onward coach travel throughout Europe
and we're hoping to capture more and more of this market."

Stena Line will be launching the second of its two new
Superferries, the Stena Britannica (
www.stenaline.co.uk/ferry/our-ships/stena-britannica/) in October
2010. The first is the Stena Hollandica (
www.stenaline.co.uk/ferry/our-ships/stena-hollandica/) which was
launched on the 16th May 2010. The Stena Britannica ferry will carry 300
freight units and 230 cars, a capacity increase of about 36 per cent in
comparison with its predecessor.

About Stena Line:

In the UK alone, Stena Line offers two daily crossings on its
Harwich to Hook of Holland route as well as over 30 daily crossings on its
five different routes to Ireland (Stranraer to Belfast, Fleetwood to Larne,
Holyhead to Dublin, Holyhead to Dun Laoghaire and Fishguard to Rosslare)
providing fast and efficient crossings with excellent onboard services and
facilities.

    PR Contact:
    Richard Rigby
    bgb
    91 Waterloo Road
    London
    SE1 8RT
    +44(0)20-7902-2990
    www.stenaline.co.uk

PR Contact: Richard Rigby, bgb, 91 Waterloo Road, London, SE1 8RT, +44(0)20-7902-2990