Stena Line Scoops Top Ferry Company Award for 18th Year

BELFAST, Ireland, October 28, 2010 - Stena Line has announced its success at the Northern Ireland Travel and
Tourism Awards where the company was voted the top ferry company for a record
18th year.

The 'Best Ferry Company' award was presented to Stena Line at a
glittering awards ceremony at the Slieve Donard Resort in Newcastle.

Northern Ireland Travel News has been organising the awards for the past
19 years and this year's ceremony was hosted by TV personality Craig Doyle
with more than 450 VIPs from the local travel and tourism industry attending.

Paul Grant, Stena Line's Belfast - Stranraer route director collected the
stylish trophy. He said: "I am absolutely delighted that Stena Line has won
the Best Ferry Company title for the 18th time and all of us are very proud
that our commitment to improving our services has been recognised once
again," said Paul.

"To win this accolade is recognition that the high standards we set
ourselves have impressed our customers and indeed the awards judges. At a
time when travel companies across the globe are implementing cut-backs, over
the last year Stena Line (www.stenaline.co.uk/ferry) has invested
millions across its five Irish Sea routes to ensure our customers have the
best travel experience.

"As well as an investment of over GBP9M on a makeover of eight ships on
Stena Line's Irish Sea routes (
www.stenaline.co.uk/ferry/routes/ireland) to ensure the highest
standard of facilities, work is also well advanced on our new GBP200M Loch
Ryan Port investment in Scotland, so we're continually improving our quality
and service for our customers," he added.

Stena Line is the market leader on the Irish Sea, offering the biggest
fleet and the widest choice of routes from Ireland to Britain, including
Belfast to Stranraer (
www.stenaline.co.uk/ferry/routes/belfast-stranraer), Larne to
Fleetwood, Dun Laoghaire and Dublin Port to Holyhead and Rosslare to
Fishguard. The company carries approximately three million passengers on its
Irish Sea routes each year, more than its rival ferry operators combined.

About Stena Line:

Stena Line is the Irish Sea ferries (
www.stenaline.co.uk/ferry/routes/ireland) market leader, offering the
biggest ferry fleet and the widest choice of routes from Ireland to Britain
including Belfast to Stranraer, Dublin Port and Dun Laoghaire to Holyhead,
Rosslare to Fishguard and Larne to Fleetwood. The company carries over three
million passengers on its Irish Sea routes each year, more than its rival
operators combined.

    For further media information, please contact:
    Nigel Tilson
    UK Communications Manager
    Victoria Terminal 4
    West Bank Road
    Belfast BT3 9JL
    +44(0)75-0146-2677
    www.stenaline.co.uk

For further media information, please contact: Nigel Tilson, UK Communications Manager, Victoria Terminal 4, West Bank Road, Belfast BT3 9JL, +44(0)75-0146-2677