Sunglass Design Contest Launched by Polaroid Eyewear

ZURICH, June 9, 2011 -

Inspired by the classic elegance of the 1930s? The retro swing of the
1950s? Or, perhaps, it's a futuristic vision of the 2020s that stirs your
creativity?

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/polaroid/50506/

Polaroid Eyewear, a leader and pioneer in premium polarizing lenses and
highly fashionable sunglasses since 1937, encourages students, professionals
and design aficionados to design a unique pair of sunglasses inspired by
trends from past or future decades - between 1930 and 2020. Polaroid Eyewear
will produce the best designs under its "Best Under The Sun(TM)" Signature
Sunglass Collection to be launched globally in spring 2013.

"The Polaroid "Best Under The Sun" Collection celebrates the brand's
history of creating high fashion sunglasses , and the contest is our way of
forging strong ties with consumers who connect with our heritage," said Jerry
Dreifuss, Global Marketing Manager of Polaroid Eyewear.

The first "Best Under The Sun" Collection was successfully launched in
spring 2011 with 10 original designs from the Polaroid archives featuring
stunning sunglasses from the 1930s to the 1980s. Now, Polaroid Eyewear is
looking to launch fresh, new designs inspired by different decades.

Participants can submit their designs online from July 1 to September 30,
2011 and can sign up for the contest starting today. Submissions will be
featured on the Polaroid "Best Under The Sun" webpage and Facebook page. The
online community along with an expert jury at Polaroid Eyewear will select up
to 10 best designs and the winners will be announced by April 2012.

For more details, online registration as well as terms and conditions,
which apply, please visit the Polaroid "Best Under The Sun" website
www.polaroidsunglasses1937.com.

Polaroid is a trademark of PLR IP Holdings, LLC, used under license

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Contact: Eva Dudek, Tel: +41-43-311-71-55, E-mail: Eva.Dudek at polaroideyewear.com