Sunglass Hut Celebrates New London Flagship Opening

LONDON, April 30, 2010 - Downloadable video, pictures and press information available at:
www.stellarhead.com/MNR/SunglassHutOpenings

Sunglass Hut, the leading global sunglass retailer, celebrates the
opening of its London Flagship store with a star-studded event with celebrity
guests Eva Herzigova, Lily Cole and more. The flagship concept was inspired
by style savvy consumers providing a fun, innovative experience that
celebrates fashion and shopping.

The Oxford Street Flagship is 1,906 square feet and features a 975 square
foot sales floor, in a prime location on London's destination shopping
street. The store design features large display walls and free standing units
to showcase the latest collections from the leading designer brands, as well
as a Sunglass Hut SocialSun station for an interactive experience. In
addition to this there is a separate VIP lounge for private fittings and
press appointments.

"People are familiar with Sunglass Hut, but the New York and London
flagships provide an opportunity to make the brand a consumer destination
that showcases sunglasses like no other retailer in the world," said Fabio
d'Angelantonio, Sunglass Hut CEO. He continues, "Sunglasses are starting to
have their place in fashion, shown recently down major runway collections in
New York, London, Paris, and Milan. The consumer is bored with bags and
shoes, and is looking for what's new, what's next."

The celebration kicked off with the flagship store opening in New York on
April 28th and followed the next day with the London event. These concurrent
events in these two major gateway cities mark an unprecedented commitment to
the eyewear category.

The flagship locations will feature an expanded brand assortment that
truly reflects Sunglass Hut's personality and editorial voice with a focus on
Burberry, Bvlgari, Chanel, Dolce & Gabbana, Persol, Prada, Ralph Lauren,
Tiffany & Co., and Versace, plus newly launched brands such as Tory Burch and
Stella McCartney. Special editions found only in this premier Sunglass Hut
include Tom Ford and Badgley Mischka. Consumers will find classic sunglass
brands like Ray-Ban, and Oakley. With over 30 designer brands in today's
must-have silhouettes such as aviator and cat-eye, consumers will be able to
reinvent themselves and convey new looks.

Sunglass Hut is one of the retail brands of Luxottica Group, the global
leader in eyewear.

For more information visit: www.sunglasshut.com

    Contact:
    Lance Enger / Stellarhead / +1-323-639-0067 / lance.enger@stellarhead.com

Lance Enger of Stellarhead, +1-323-639-0067, lance.enger at stellarhead.com, for Luxottica Group