Superbreak Announces Surge in Popularity for Gift Vouchers

YORK, England, December 23, 2010 - Superbreak, the short break specialist, has announced a surge in the
number of bookings for its gift voucher product by almost 50% in the run up
to the busy festive period.

As the festive season approaches, the Yorkshire based tour operator has
reported an increase in demand in this area of their business and is looking
forward to welcoming many more new and existing clients back in the coming
year. Customers can choose from denominations of GBP5, GBP10, GBP25, GBP50
and GBP100 to create a personalised gift this Christmas to suit any budget
and vouchers are redeemable across the entire product range.

The gift vouchers, which can be redeemed online or via the York-based
call centre, can be used purely as hotel vouchers for payment on a wide
selection of 2* to 5* hotel breaks across the UK and Europe, or customers can
choose from a diverse range of bolt-ons, including sightseeing and rail
tickets.

What's more, customers have the opportunity to use the vouchers as
payment towards their increasingly popular concerts and events programme,
which has grown extensively over the past year as the tour operator secured
tickets to a number of big stadium and popular comedy acts.

Last year, the most popular products redeemed via gift vouchers included
London theatre breaks with overnight stays in quality London hotels
(www.superbreak.com/london.htm), two night East Coast Rail Breaks and
two night dinner deal offers, which have generated over 30,000 bookings in
2010 alone. Superbreak expects the surge in gift voucher bookings to continue
over the next week in the run up to Christmas Day.

Khalid Amin, Online Marketing Manager commented: "It's exciting to see
this area grow so rapidly at this time of year. Our products represent
excellent value and choice and as the vouchers can be used on any type of
booking we look forward to continuing this growth into the New Year."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks, city breaks (
www.superbreak.com/international-hotels.htm) and hotels throughout the
UK, from London to Manchester hotels (
www.superbreak.com/manchester-hotels-CN5.htm) and beyond. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks (
www.superbreak.com/manchester-hotels-CN5.htm) in 2-5 star hotel
accommodation throughout Britain for the leisure traveller. Superbreak holds
allocations of rooms at all hotels and can make bookings up to and on the day
of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043
    www.superbreak.com

Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043