Superbreak Re-Launches Groups and Specialist Sales Department

YORK, England, August 25, 2010 - Superbreak has re-launched its Groups Department and created a new Groups
and Specialist Sales team. The eight-strong team will now handle a diverse
range of business from school and college groups through to the more
traditional group business of hen and stag weekends. The department has been
set up to handle all bookings 10+ adults or for 5 or more rooms and will be
on hand 6 days a week by phone.

The York based tour operator has made the move due to seeing continued
real growth in its group travel (www.superbreak.com/groups) bookings,
with a year on year increase of 14%. This business is primarily split between
stag and hen weekends, school groups, incentive groups and the growing market
of residential conferences with the majority of groups choosing UK locations
as their destinations.

Stag and hen weekends continue to be a boom area, with Superbreak booking
500 hen and stag dos (
www.superbreak.com/groups/stag-and-hen-weekend-breaks) in 2009 alone.
The Groups and Specialist Sales team will be responsible for tailoring the
bookings individually with a range of activities from salsa dancing to spa
breaks and theatre workshops to paintballing. The tour operator also arranges
hotel bookings for friends and family attending weddings and airport
stopovers for those marrying on foreign shores.

This type of specialist service has now been extended and the department
is increasingly being required to deal with residential conference bookings
ranging from just 10 delegates to large conferences for hundreds. Corporate
requests can range from a simple overnight stay with a private dinner to a
full week including team building exercises.

Rosie Bowes, Groups manager at Superbreak, commented, "Group bookings
have long been an important part of the Superbreak programme, diversifying
into conferences and other specialist areas is a natural extension of this.
Our customers can now enjoy their conference travel at the great prices
combined with the high levels of service they are used to."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short and weekend breaks and hotels throughout the UK.
Superbreak is part of Holiday Break plc. Based in York, England, Superbreak
specialises in booking city breaks (
www.superbreak.com/international-hotels.htm) in 2-5 star hotel
accommodation throughout Britain for the leisure traveller including hotels
in York, Edinburgh hotels, Manchester hotels and London hotels
(www.superbreak.com/london.htm). Superbreak holds allocations of rooms
at all hotels and can make bookings up to and on the day of departure.

With 5,000 plus hotel partners in worldwide locations from Aberdeen to
Abu Dhabi, from London to Las Vegas and with great availability and rates for
theatre breaks, last minute hotels, events at the O2 Arena, various popular
attractions and national and international rail partners, Superbreak can
offer an outstanding depth and breadth of UK and Overseas short break
products.

    For further information on Superbreak or on this PR, please contact:
    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(01904)-436043
    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(01904)-436043