Superbreak Report Surge in Demand for Rail Theatre Break Packages

By Superbreak, PRNE
Monday, August 30, 2010

YORK, England, August 31, 2010 - Superbreak, the theatre break specialist, has reported a sharp increase
in the number of rail inclusive theatre breaks being booked, on the run up to
the busiest theatre season of the year.

The Yorkshire based tour operator has secured a number of budget and top
price theatre tickets for a host of musicals and performances in London's
West End as the autumn season approaches. What sets Superbreak apart from its
competition is the ability for customers to tailor-make their breaks by
adding a return rail journey from most UK mainline stations, including
Edinburgh, Manchester and Leeds, into London. As with all theatre break
packages, customers have a choice of over 250 hotels spanning the capital
city, including many in and around Theatreland itself.

Popular theatre shows for autumn 2010 so far include 'Wicked' and 'Dirty
Dancing', with 'The Lion King' proving a hot favourite for families during
the October half term break. The relationship with rail providers allows
Superbreak the ability to offer one night theatre breaks ( to see 'Oliver!', standard
return rail travel with East Coast Rail and overnight accommodation at the
3-star Royal National Hotel from just GBP129pp.

Superbreak ( has a long standing reputation
for selling rail inclusive breaks. Last year, over 200,000 passengers booked
a London theatre break with the tour operator and chose to add a rail journey
to their booking. The ability to custom-make a theatre break to include a
hotel stay, theatre tickets and return rail travel, allows customers both the
choice and flexibility no matter what the budget.

Will Dunnett, Director of Marketing at Superbreak, commented: "Rail
inclusive breaks ( continue to be a
mainstay of the Superbreak programme and are proving to be a big hit with
customers heading to the capital on a theatre break. The ability to select
your hotel, length of stay, theatre tickets and rail travel allows us to
offer our customers the very best in value and choice."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products including
Manchester hotels (

    For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    YO31 7RE

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043

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