Superbreak Sees Increase in Demand for Attraction Breaks for October Half Term

YORK, England, October 5, 2010 - Superbreak, the Yorkshire based short break provider, has reported a
surge in demand for its attraction break product as the October Half Term
holidays approach.

This year, Superbreak hopes to offer its customers even more value and
choice by securing great availability with both hotel providers and some of
the leading UK theme parks and attractions during the half term week. The
tour operator's long-standing relationships with the theme parks, has allowed
them to create a range of attraction breaks for families, thrill seekers and
group travellers alike.

Popular packages with Superbreak customers so far include the Alton
Towers 'Scarefest' and Thorpe Park's 'Fright Nights', which sees both parks
open until late on selected dates between the 16th and 31st October, as well
as hotel and ticket inclusive packages to London Dungeon's 'Jack O'Lantern'
event. For families with young children, the short break provider has also
announced a host of new packages for Disney's '100 Years of Magic' at the O2
Arena, offering a selection of morning, afternoon and evening tickets to the
event from GBP192 for a family of four.

As with all Superbreak attraction breaks, customers have a choice of
hotels (www.superbreak.com/) close to all the UK's top theme parks and
attraction venues, plus a choice of ticket options, rail travel and
additional sightseeing passes making the breaks affordable whatever the
budget.

In 2009, over 10,000 passengers enjoyed an attraction break with
Superbreak, with many taking their break during the October half term
(www.superbreak.com/marketing/half-term-breaks) period. Sales for this
year are already proving strong and the tour operator hopes the breadth of
product available this year will further enhance their attraction break
offering.

Online Marketing Manager at Superbreak, Khalid Amin, commented: "The past
few years has been an exciting time for our Attraction Break product with
many new additions to the programme. The strong relationships we maintain
with many of the UK and overseas top theme parks and visitor attractions
continually allow us to provide our customers the best in value and choice."

Note to Editors

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products including London
hotels (www.superbreak.com/london.htm) and York hotels (
www.superbreak.com/york-hotels-YO12.htm).

    For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(01904)-436043
    www.superbreak.com

Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(01904)-436043