Swedish Adventurer Beats Nature and Sets a new World Record in Vertical Run

Swedish Adventurer Tony Berglund Sets a new World Record for the Fastest Vertical Run, as he ran the 100 Meters Down the Front of a Skyscraper in Västerås in 34.76 Seconds.

VASTERAS, Sweden, May 10, 2010 - The record involved running 100 meters down the front of a skyscraper in
central Västerås, face down using a rope. Berglund beat the former world
record in Vertical Run, of 36.25 seconds set by Britain's Steve Jones. The
record was supervised by Guinness World Records' own adjudicator from London
on site in Västerås.

"This is a once in a lifetime achievement. Especially because we had to
postpone the attempt one day due to heavy winds. I was confident I could beat
the record and everything worked out just as planned. I defeated the forces
of nature and my own fears", Berglund said.

In order to make the attempt possible the skyscraper had to be extended
which made it the third highest skyscraper in Sweden for one day. A 20 meter
high framed structure was temporarily built on top of the skyscraper and made
it over 100 meters tall.

Berglund also had to use a specially constructed carbon dioxide cooled
rappelling device to prevent the rope from melting by the heat created by the
high speed.

Press Images, News Graphics and Videos from the record:

Will be available for downloading from: tinyurl.com/ye82zo4 (here
you also find a longer version of the press release with some background
information).

Visit www.verticalrun.se to find out more about Vertical Run

About Vasteras

Västerås is Sweden's sixth largest city. It is situated in the heart of
the well-populated Malardalen region, beside lake Mälaren and just a one-hour
drive from Stockholm, the capital. Vasteras is renowned for its business
enterprises and entrepreneurs - it is the birthplace of the H&M retail chain
and ABB's hometown (ABB is a global leader in power and automation
technologies). Mikael Genberg's (local artist) surreal art installations and
hotels have attracted worldwide attention.

For interview enquiries and further information, please contact: Linda Jonas, Press Officer, Västerås & Co, +46-21-39-01-14, linda.jonas at vasteras.se ; Justine Bourdariat, International Marketing Manager, Guinness World Records +44-7725-062738, justine.bourdariat at guinnessworlrecords.com