Tall Meets Small at Megamall

World's Tallest Man Meets World's Shortest to Celebrate the Launch of The Guinness World Records Live! Roadshow at Forum Istanbul, Turkey

ISTANBUL, January 14 - Today, the world's tallest man, 8 ft 1 in (246.5 cm) Sultan Kösen, will
welcome the shortest man in the world, 2 ft 5.37 in (74.61 cm) He Pingping,
to his native Turkey to celebrate the 15 January opening of the new Guinness
World Records Live! Roadshow at Forum Istanbul.

The momentous first-ever meeting between the world's tallest
and shortest will take place inside the Forum Istanbul shopping centre, where
the two famous record holders will be given a chance to experience the
Guinness World Records Live! Roadshow before it opens to the public the next
day.

Developed by Europe's leading retail real estate developer,
Multi Corporation, Forum Istanbul recently opened in Turkey and is the
largest shopping mall in Europe. Sultan's and Pingping's meeting will kick
off six weeks of record-breaking at Forum Istanbul where members of the
public can attempt 50 different records at the Guinness World Records Live!
Roadshow inside the mall.

Director Marketing & Communications for MULTI, Mark
Cunningham, said: "We are delighted to launch the very first Guinness World
Records Live! Roadshow at Forum Istanbul and present the world's most
recognizable record holders with an opportunity to meet face to face."

Sultan Kösen was announced the tallest man in the world by
Guinness World Records last September and though he has enjoyed travelling
the world as a result of his newfound fame, he is very happy to be back in
Turkey and proud to host Pingping and show him around historical Istanbul on
his first visit to the country.

Kösen said: "I've wanted to meet Pingping ever since I was
awarded the title 'tallest man' and I'm really happy that he was willing to
travel to Turkey so we could both take part in the launch celebration of
Guinness World Records Live! at Forum Istanbul - I can't wait to show him
around our beautiful city."

The Guinness World Records Live! Roadshow at Forum Istanbul
will be open to the public from Friday to Sunday for six consecutive weeks,
starting on 15 January, before moving on to seven other locations, including
Trabzon, Ankara, Nevsehir, Denizli, Aydin, Izmir and Mersin, for a total
of 23 weeks.

Guinness World Records Live! Senior Producer, Paul O'Neill,
said: "I'm very excited to see our Roadshow bring the fun of record-breaking
to an audience of a million people across Turkey. It'll be like a rock tour
of record challenges …without the bad language."

Notes to Editor:

    - The Guinness World Records Live! Roadshow will tour the
    following locations and dates:

    - Forum Istanbul (Istanbul): Six weekends, 15 January - 16
    February

    - Forum Trabzon (Trabzon): Three weekends, 23 February - 8
    March

    - Forum Ankara (Ankara): Three weekends, 16 March - 1 April

    - Forum Kapadokya (Nevsehir): Two weekends, 8 April - 16
    April

    - Forum Çamlik (Denizli): Two weekends, 23 April - 1 May

    - Forum Aydin (Aydin): Two weekends, 8 May - 16 May

    - Forum Bornova (Izmir): Two weekends, 23 May - 1 June

    - Forum Mersin (Mersin): Three weekends, 4 June - 23 June

Sultan Kösen

Turkish Sultan Kösen (27) was announced the world's tallest
man by Guinness World Records in September 2009. At 2.465 m (8 ft 1 in),
Kösen seized the title from China's Bao Xishun who stands 2.361 m (7 ft 8.95
in) tall. Kösen is also the current Guinness World Records holder of 'largest
hands' and 'largest feet', measuring 27.5 cm and 36.5 cm respectively. Born
and raised in the Mardin province of Turkey, Kösen's height is due to a
condition known as pituitary gigantism. After a series of surgeries to remove
the tumor which was causing his excess growth, Kösen stopped growing in 2008.

He Pingping

21-year old He Pingping is the world's smallest mobile man.
Pingping measures 74.61 cm (2 ft 5.37 in) and lives with his family in Inner
Mongolia, China. In September 2008, Guinness World Records invited him to
celebrate the launch of the Guinness World Records 2009 edition and meet
Svetlana Pankratova, the woman with the world's longest legs. Pingping was
born with a condition known as Primordial Dwarfism (PD) and according to his
dad, at birth he was small enough to fit into the palm of his parent's hand.

About Guinness World Records Live!

Guinness World Records Live! is a brand new, dynamic business
area of the global Guinness World Records(TM) brand, which takes the magic of
record-breaking straight to the fingertips of the public in an interactive,
entertaining and accessible fashion. First developed in Dubai, the Guinness
World Records interactive experience involves creating an environment where
the public can attempt records and become genuine record holders
instantaneously. Guinness World Records Live! can be set up in various places
such as shopping malls, resorts, or theatres; or as a touring road show,
mobile marketing campaign or corporate adjudication night. The mission is to
entertain, educate and inspire people through a live Guinness World Records
experience; and to celebrate ordinary people achieving extraordinary feats.

About Guinness World Records

Guinness World Records is the universally recognized authority
on record-breaking achievement. First published in 1955, the annual Guinness
World Records book is published in more than 100 countries and 25 languages
and is the highest-selling books under copyright of all time with more than 3
million copies sold annually across the globe. Guinness World Records
celebrated its 50th anniversary edition in 2004, a year after the sale of its
100 millionth copy. Guinness World Records also annually publishes the
Gamer's Edition; a records book devoted solely to the world of computer
gaming and high score record achievements. The Guinness World Records website
(www.guinnessworldrecords.com) receives more than 11 million visitors a year.
Guinness World Records is part of the Jim Pattison Group, one of Canada's
largest privately owned companies which is a conglomerate of interests,
including advertising, broadcasting, grocery stores and automotive retailing.

About Multi Corporation

Multi Corporation is the leading commercial developer of
inner-city retail space in Europe. Multi invests in, develops and manages
large-scale mixed-use shopping centers and inner-city regeneration projects
that are innovative, unique, sustainable and appealing. Multi's "Design &
Development" formula focuses on outstanding design and quality. Multi's
projects are, since 1982, internationally recognized and awarded for their
innovative and original nature, quality of architectural character,
sustainability and profound sensitivity to local environments. Multi
developments regularly act as the engine for revitalizing a city or region.
By respecting the uniqueness of the local culture and market, Multi's
projects captivate people by enhancing their surroundings. Multi is active in
14 countries, with the head office in the Netherlands and offices in Belgium,
France, Portugal, Spain, Italy, Germany, United Kingdom, Czech Republic,
Poland, Switzerland, Slovakia, Ukraine and Turkey. Fore more information on
Multi Corporation, visit www.multi.eu or contact Mark Cunningham,
Director of Marketing & Communications, on phone: +31-(0)-182-690-900,
mobile: +31-612-497332, or email: mcunningham@multi-development.com

About Forum Istanbul

Forum Istanbul is the largest shopping mall in Europe
comprising 265 national and international brands on 175,000 square meters of
retail space. Developed by leading European real estate development
corporation Multi Turkmall, Forum Istanbul opened its doors to the public on
17 November 2009 and employs a workforce of 5,000 people with a forecasted 25
million visitors and a 500 million Euro turnover per year. Ready to make way
for a new life in Istanbul through its original architectural design and
abiding works of art, Forum Istanbul offers more than just a shopping
experience. The family-friendly mall is set to play an intricate role in the
cultural, artistic, entertainment and social life of Istanbul through
national and international exhibits, music performances and events. Forum
Istanbul Shopping and Living Center is located in Bayrampasa at the junction
of the E5 and TEM freeways.

Media Contacts: International (non-Turkish) Media: Karolina Davison, Email: karolina.davison at guinnessworldrecords.com, Phone: +44-(0)207-891-4584, Mobile: +44(0)775-398-8922, Turkish Media: Ceren Topaktas, Email: ctopaktas at multiturkmall.com, Phone: +90-212-443-13-64, Mobile: +90-530-353-22-48