Tata Interactive Systems' Serious Games Webinar Attracts Worldwide Attention

MUMBAI, India, January 19 - The Serious Games Webinar held on 8th January by learning solutions
global leader Tata Interactive Systems (TIS), witnessed enthusiastic
participation by attendees from around the globe.

About 400 participants across industry verticals from the US, Europe, and
Asia converged to make the Serious Games Webinar sponsored by TIS on 8th
January 2010 a huge success. Helen Harries-Rees, senior director, training
and development for DHL Express in the UK and Ireland, and Chandra Shekhar
Ghildiyal, practice head, serious games for TIS, anchored the session on
serious games and their impact on corporate learning.

Participants included companies like Intel, Verizon, Fedex, Merck,
ExxonMobil, Amadeus, Accor, Best Buy, and Raytheon, among others. Several
participants expressed that the webinar provided extremely valuable
information or insights that they can apply on the job.

According to Chandra Shekhar Ghildiyal, "Not long ago, games were just
another way to kill time, but not anymore. Today, innovative game-based
programs can add a whole new dimension to your corporate training
initiatives, getting people excited and engaged, ensuring a rapid and deep
viral spread among your audience, and, most importantly, capturing the
response and evolution of the audience as they interact with your message."

This Training Industry webinar, sponsored by Tata Interactive Systems
(TIS), shed light on organizational issues, including how:

    - Serious games can improve organizational performance
    - Immersive gaming can help decrease drop-out rates
    - Organizations are increasingly adopting games for training
    - Organizations can improve learning effectiveness through serious games

Participants found the webinar to be extremely useful as it provided
real-life examples of how serious games could work in a corporate context and
translate into measurable business results.

(c) 2009 Tata Interactive Systems

Notes for editors

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About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services and Insurance; Airlines,
Transportation, Logistics and Hospitality; Consumer Package Goods; and
Manufacturing, Energy and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions and government departments.

TIS' clients include Barclays Bank; Citibank; HSBC; London Stock
Exchange; BP-Amoco; United Nations; British Telecom; Siemens; Vodafone;
McGraw-Hill; Unilever; British Airways; Emirates; the Royal Mail Group and
the University of Phoenix.

TIS is the only learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education and Government. It
offers clients learning solutions including:

    - Game-based Learning - to enhance learner engagement
    - Web-based Training & Courseware
    - Simulations - to offer immersive learning experiences
    - Electronic Performance Support Systems - to provide on-the-job support
    - Software Solutions

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training and technical training.

Location

TIS has development centres in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East and Asia.

For more information log on to www.tatainteractive.com

    Further information from:

    Rajesh R. Jumani
    Chief Marketing Officer
    Tata Interactive Systems
    +91-22-6643-8000
    rajeshj@tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems, +91-22-6643-8000, rajeshj at tatainteractive.com