TDK Life on Record Unveils Extensive Line of Premium High Fidelity Headphones at IFA Berlin

HOOFDDORP, Netherlands, September 1, 2011 -

TDK Life on Record, a portfolio brand of Imation Corp., today launched its new line of premium headphones, featuring 12 new In-Ear and On-Ear headphones. Each product embodies hi-fidelity sound and combines clean, functional designs with precision sound performance to enhance the music experience.

Carefully crafted using superior materials and components, the new line of premium headphones follows the acclaimed signature sound line of TDK Life on Record audio equipment, featuring Two and Three Speaker Boomboxes, a 360-degree Sound Cube, two Belt Drive Turntables and two high-end headphones, which was launched earlier this year.

“The TDK brand has long been known for high quality and innovation,” says Matthieu Valk, Marketing Communications manager for Imation Europe. “We’re pleased to continue that legacy by developing our ‘Signature Sound’ technology, which delivers balanced, consistent sound across all music genres and provides the listener with a warm, authentic, high fidelity entertainment experience.”

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, is dedicated to personalizing and enhancing audiophiles’ ever-evolving digital music lifestyles. TDK Life on Record audio products are carefully crafted to focus on performance, marrying a clean, striking design with the precision and flexibility of modern technology. This world-class line of premium audio products delivers a warm, authentic, high-fidelity entertainment experience. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp., a leading global developer and marketer of brands that empower people to store, protect and connect their digital information.

More information

www.tdkperformance.eu

www.tdkhifi.com

Irene Yntema, +31 610 45 26 29, iyntema at imation.com or Christophe Goudy, +33(0)1-43-12-55-45, Christophe.Goudy at hotwirepr.com