TechInsights’ ESC Boston ‘Build Your Own Embedded System’ Sessions to Feature Windows 7 Technology for Specialized Devices & Intel(R) Atom(TM) Processor

SAN FRANCISCO -

- Hands-on Seminars and Design Kit Give Electronics System Developers Unprecedented Access to Leading-edge Technologies and Implementation Expertise

TechInsights today announced the details of the “Build Your Own Embedded System” (BYOES) seminars being held during ESC Boston ( www.embedded.com/boston) September 21-24 at the Hynes Convention Center, Boston, MA. For the first time in electronics industry history, systems developers attending BYOES seminars will take home a custom-configured “design kit” based on Microsoft’s newest Windows 7-based operating system, Windows Embedded Standard 2011, and the Intel(R) Atom(TM) processor. “Never before have embedded system developers been given this level of expert design guidance and access to the industry’s leading development technologies,” said David Blaza, TechInsights’ vice president of Events. “ESC Boston’s BYOES track sessions will provide the foundation expected to kick-start many exciting electronic product developments because engineers will take home their configured design kit that they can deploy immediately for their own specific application. Attendees will also be among the first to develop using Windows 7 technologies for specialized devices.”

Popular with electronics designers from around the word, TechInsights’ BYOES sessions typically have 100 attendees and multiple expert instructors who answer questions in real-time while attendees gain hands-on experience. Unlike other industry seminars in which attendees must take detailed notes and attempt to recreate what has been learned in their home environments, each BYOES attendee leaves with an embedded system design kit that is pre-designed for his or her application.

“We are pleased to join TechInsights and Intel during ESC Boston’s ‘Build Your Own Embedded System’ seminars by providing attendees with access to the advanced Windows 7-based features and functionality of Windows Embedded Standard 2011,” said Ilya Bukshteyn, senior director of Windows Embedded Marketing at Microsoft. “Windows Embedded delivers the power of Windows to specialized devices, and we are excited to help fuel innovation among developers as they create next-generation, connected devices with rich user experiences.”

Included in ESC Boston’s All Access with Hardware pass and available for purchase for US$199 with a 3-day pass or US$399 with all other event conference packages, the TechInsights’ ESC Boston BYOES design kit features include:

- General purpose application applicable to most embedded system designs - Low-power, fanless design appropriate for mobile applications - Windows Embedded Standard 2011 operating system delivering the power of Windows 7 to specialized devices - The Intel(R) Atom(TM) processor built for low power and designed specifically for a new wave of Consumer Internet Devices (CIDs) that combine the innovation of next generation software and the power of the Internet, such as portable navigation devices (PNDs), portable media players (PMPs), set-top boxes (STBs) and networked TVs

About ESC Boston (esc-boston.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry’s leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (www.techinsights.com/)

TechInsights, a division of United Business Media, is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Technology and Intellectual Property services team - Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

Intel and Atom are trademarks of Intel Corporation in the U.S. and other countries.

ESC Boston 2009 Contact: Felicia Hamerman Group Marketing Director, TechInsights +1-516-562-5652 fhamerman@techinsights.com Media Contact: Lynda Kaye Kaye Public Relations +1-650-799-2888 lynda@KayePR.com

Source: TechInsights

ESC Boston 2009, Felicia Hamerman, Group Marketing Director of TechInsights, +1-516-562-5652, fhamerman at techinsights.com; or Media, Lynda Kaye of Kaye Public Relations, +1-650-799-2888, lynda at KayePR.com, for TechInsights