Telefonica Selects Acision Broadband Mobility Suite for Intelligent Policy Control

By Acision Uk Ltd, PRNE
Monday, November 1, 2010

Telefonica Gains Full Policy Control Capabilities From Acision to Differentiate Mobile Broadband Services

READING, England, November 2, 2010 - Acision, a world leader in mobile data, today announced that it will be
working with Telefonica Group, one of the largest telecommunications
companies in the world, to install key elements of Acision Broadband Mobility
Suite for policy management. As part of the deal, which will be rolled out in
Europe and Latin America, Acision will provide a sophisticated policy engine
including Tekelec's Policy and Charging Rule Function (PCRF) platform. This
will provide Telefonica with increased control over its mobile broadband
services enabling real-time intelligence of its network resources and
conditions, to allow the operator to differentiate its data services for
specific users.

By deploying Acision Broadband Mobility Suite, Telefonica will have a
cost effective and scalable solution that will not only help it improve the
overall quality of its data services, by addressing network congestion, but
will also give customers the option to choose from a selection of
differentiated data services, as well as personalised price plans that can be
set according to individual customers' needs.

Rory Buckley, Chief Executive at Acision, said: "By deploying Acision
Broadband Mobility Suite, Telefonica will have full policy capabilities to
help it manage and control all aspects of its mobile broadband traffic, while
delivering an improved quality of experience and offering differentiated
services and pricing plans that meet individual customer's needs and drive up
mobile data profitability."

Acision Broadband Mobility Suite

Acision Broadband Mobility Suite is the most affordable, scalable mobile
broadband solution for the breadth of capability provided. It combines all of
the key capabilities operators need to address in today's mobile broadband
challenge such as policy management and enforcement, web and media
optimization, service allowance and bundle management, location-awareness and
VAS - uniquely pairing control and cost saving measures with the creation of
revenue generation.

As a single solution, Acision Broadband Mobility Suite enables mobile
operators to control all types of internet traffic and ensure a profitable,
reliable mobile broadband business today and tomorrow. It leverages Acision's
unparalleled experience in massively scalable data service solutions and
provides a TCO which is affordable even at the most extreme levels of mobile
data growth. Acision Broadband Mobility Suite uses common hardware, offering
independent scaling of each functional layer.


About Acision

As a world leader in mobile data, Acision powers innovation and
profitable growth in mobile data services. As a pioneer of mobile messaging,
Acision's real time mobile data solutions support its customers worldwide to
drive new revenues with innovative services while controlling, optimizing and
monetizing data traffic. For more information, visit Acision at

Press contacts: Annette Leach / Lauren McGregor, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision at

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