Tell the World What Your Mum Means to You…

Holly Willoughby Leads the Nation in Declaring Love for our Mums With our Mother's Day Messages

BRADFORD, England, March 15, 2011 - Holly Willoughby is encouraging sons and daughters across the UK to give
their mum a Mother's Day to remember by telling their mums- and the nation-
just how much they mean to them via Hallmark Cards' virtual 'Mums Wall' with
the most 'liked' messages turned into bespoke Mother's Day cards
(www.hallmark.co.uk/personalised-cards/mothers-day-cards/).

Hallmark Cards is asking adults and children alike to declare their love
for their mum online, hoping to hear the nation's most funny, memorable and
touching tributes on what makes their connection with their mum so special.

The campaign is part of the company's annual Cards for a Cure(TM)
initiative which, by Mother's Day (
www.hallmark.co.uk/personalised-cards/mothers-day-cards/), 3rd April
2011 will have donated over a whopping GBP1 million to breast cancer
charities to fund vital research into the disease.

Mum and mum-to-be Holly kicked off the 'Mums Wall' by completing the
sentence 'My mum means the world to me because…she is everything I want to
be' and is hoping everyone will follow in her footsteps by uploading their
very own inspiring messages.

Speaking about the initiative, Holly said: "As a mum and mother to be, I
know how important it is to make mums feel special on Mother's Day
(cards.hallmark.co.uk/Cards/Seasonal/Mothers-Day/Classic/). I am
really pleased to be able to mark the launch of the nation's messages to mum
with the first message dedicated to my very own mum.

"Mums mean so many things to so many people, so this is the perfect
opportunity to tell your mum why she means the world to you, as I have,
whilst supporting such a worthwhile charity as Breast Cancer Campaign. Love
you mum!" (
cards.hallmark.co.uk/Cards/Seasonal/Mothers-Day/For-Family/For-Mummy/)

All online visitors are also urged to 'like' the special mum message of
their choice, whether it's one that brings a tear to their eye, makes them
smile or just has a silly picture they like! The top five favourite mum
messages as voted by the public will then be turned into an exclusive
Hallmark Mother's Day card (
cards.hallmark.co.uk/Cards/Seasonal/Mothers-Day/For-Family/For-Mum/)
for 2011, with the winning message receiving a weekend away for them and
their mum and the chance to spend some special time together.

The one-of-a-kind cards will be designed in exclusive graffiti artwork
for a Mother's Day (
cards.hallmark.co.uk/Cards/1?search=PRDMDYREP2011+PRDMDYNEW2011) card
to remember. Graffiti Workshop UK, an educational graffiti group, will be
using their specialist skills to turn the online mum messages into the
money-can't-buy cards.

Stuart Taylor from Graffiti Workshop UK said: "This is such an exciting
initiative for Graffiti Workshop to be involved in and is a fantastic
opportunity for the youth groups that we work with. We'll make sure that we
produce five unique cards your mums will be delighted to have for Mother's
Day!" (
cards.hallmark.co.uk/Cards/Seasonal/Mothers-Day/For-Family/For-1st-Mot
hers-Day/)

Hallmark Cards annually contributes GBP1/4 million to Breast Cancer
Campaign and Action Breast Cancer, a programme of the Irish Cancer Society,
as part of its Cards for a Cure(TM) campaign for Mothers Day. This is the
fifth year of the initiative. The money is contributed independent of card
and gift sales and is used to fund vital breast cancer research at centres
across the UK and Ireland.

Tamsyn Johnston-Hughes from Hallmark Cards said: "Our Cards for a
Cure(TM) campaign is something that we are extremely proud of and it has been
a hugely successful initiative. It is fantastic to reach the GBP1.25 million
mark and to know that all of the money donated to date has, and will, play
such an influential role in breast cancer research projects being undertaken
throughout the UK and Ireland."

Other celebrities who have added their mum messages to the mums wall
include tennis ace Greg Rusedski and Coronation Star Sue Cleaver, AKA Eileen
Grimshaw.

Editors Notes:

Established in the UK in 1958, Hallmark Cards is the UK's
leading greeting card company. As well as greeting cards, Hallmark also
produces related products such as wrapping paper, gift bags, social
stationery, and gift products. Producing a wide range of cards for every
occasion, Hallmark has a number of licencees including Disney, Warner
Brothers, Purple Ronnie, LEGO(R) and Forever Friends.

Established in the UK in 1958, Hallmark Cards is the UK's
leading greeting card publisher. Choose, Personalise and Buy a Hallmark
Greetings Card from 1000's available online right now. Send eCards from our
huge range or find out what's going on In Store. As well as greeting cards
(cards.hallmark.co.uk/), Hallmark also produces related products such
as wrapping paper, gift bags, social stationery, and gift products, birthday
cards (cards.hallmark.co.uk/Cards/Birthday), easter cards, fathers day
cards (cards.hallmark.co.uk/Cards/Seasonal/Fathers-Day/), personalised
cards, wedding cards (
cards.hallmark.co.uk/Cards/Special-Occasions/Wedding/), personalised
birthday cards (cards.hallmark.co.uk/Cards/Birthday/Funny/),
anniversary cards (
cards.hallmark.co.uk/Cards/Special-Occasions/Anniversary/), mothers
day cards (cards.hallmark.co.uk/Cards/Seasonal/Mothers-Day/Character/)
, engagement cards (
cards.hallmark.co.uk/Cards/Special-Occasions/Engagement/), good luck
cards (cards.hallmark.co.uk/Cards/Just-To-Say/Good-Luck/Character/).
Hallmark has a number of licencees including Disney, Warner Brothers, Purple
Ronnie, LEGO(R) and Forever Friends.

www.hallmark.co.uk is packed with thousands of card designs
covering all occasions, including a range of personalised cards.

    Follow Hallmark online:

    - Web: www.Hallmark.co.uk
    - Facebook; www.facebook.com/HallmarkUK
    - Twitter; www.twitter.com/hallmarkcards
    - Youtube; www.Youtube.com/Hallmarkvideo
    - Flickr; @Hallmark_UK
    - Blog; www.Hallmark.co.uk/blog

For further details and photography please contact: Rebecca, Lucy, Louise, Matt or Janine at Lucre, T: +44(0)113-243-1117, E: hallmark at lucre.co.uk