User Virtualisation Leader AppSense Recruits two new Marketers to Drive Growth in Northern Europe

By Appsense, PRNE
Monday, February 28, 2011

LONDON, March 1, 2011 - AppSense, the leading provider of user virtualisation technology
(, has welcomed two
new marketing members to its team: Stuart Noad, Director of Marketing, and
Helen Major, Channel Marketing Manager, to further drive and consolidate
AppSense's leadership position in the user virtualisation market.

Stuart Noad joins AppSense from HP Information Security, where he was
Marketing Director and member of the operational board. While at HP Noad
supported consistent growth in excess of four times the market rate and
successfully branded and launched HP Information Security, formerly Vistorm.
He also launched many successful initiatives including the Information
Security Leaders event series; the CISO Club, a closed networking group for
Chief Information Security Officers; and Inform Magazine, which now has a
distribution in excess of 18,000.

Stuart is joined by Helen Major, former EMEA Marketing Manager at Harte
Hanks Trillium Software. As a dedicated B2B marketer for the past 10 years,
Helen has successfully managed channel marketing strategies to improve
relationships with key resellers in her previous roles.

The recruitment of Stuart and Helen comes as a direct result of
AppSense's record growth in 2010; with 1.5million licences sold in the
calendar year, a 60 per cent increase in revenues and 43 per cent increase in

Paul Higley, vice-president Northern Europe at AppSense, commented on the
double appointment saying: "The user virtualisation market is growing at a
phenomenal rate. As market leaders we want to ensure businesses understand
and can take advantage of the benefits of this technology. The appointment of
Stuart and Helen will help us do just that."

James McNab, Senior Director of Marketing and Sales Development, EMEA at
Citrix Systems, added: "We are always pleased to see strong development
within our partner base, reflecting the compelling value that our virtual
computing solutions provide to our joint customers. AppSense's user
virtualisation solutions have proven to be an excellent complement to our
Desktop and Application Virtualisation solutions. These appointments testify
not only to AppSense's ongoing success in the region, but also to the
increasing relevance of virtualisation to organisations across Europe. We
look forward to continuing our strong collaboration".

About AppSense

AppSense (, the leading provider of user
virtualisation solutions for enterprises, makes physical and virtual desktop
deployment possible by ensuring a seamless user experience across all
delivery platforms. AppSense accelerates multi-platform desktop deployments
by eliminating costly user management tools, enabling single-image
application delivery, and ensuring users have the same experience from any
desktop. AppSense technology is used around the world by companies such as
JPMorgan Chase, United Airlines, RBS, the UK's Department of Work and
Pensions and TFL. Its technology alliance partners include Citrix, Microsoft
and VMware.

AppSense was founded in the UK and its development team is still based in
Warrington. Its corporate headquarters are now in New York, and it has
additional offices in San Jose, Munich, Melbourne, Amsterdam, Paris and Oslo.

For the latest news and information:

AppSense Blog (

AppSense Twitter Feed (

AppSense YouTube Channel (

AppSense Supporting Documents (

PR contact details: Jo Jamieson, Harvard PR, +44(0)20-7861-2831, jo.jamieson at; Olivia Allen, Harvard PR, +44(0)20-7861-3967, olivia.allen at

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