Tesla Opens Showroom and Service Center in Eindhoven The Netherlands

EINDHOVEN, Netherlands, September 28, 2011 -

- Tesla Expands Presence for Growing European Customer Base

Tesla Motors (NASDAQ: TSLA) expands its retail footprint today with the opening of a new Eindhoven Showroom, and Tesla Service Eindhoven, a new state-of-the-art service center, the largest in Europe to date.  The new Tesla showroom and service center increase Tesla’s commitment to the Benelux region, a market that has been receptive to the Roadster, Tesla’ electric supercar, with over 100 cars registered. To complement its physical facilities, Tesla also has launched its web site in Dutch at www.teslamotors.com/nl_NL.

The Tesla Showroom and Tesla Service Eindhoven will make buying and servicing a Tesla vehicle fast and convenient for the growing customer base in the Benelux region and throughout Europe. Eindhoven is centrally located among Tesla’s largest European markets; not only will the new facilities serve Belgium, The Netherlands and Luxembourg, but will offer easy transport to and from Denmark, France and Northern Germany. Tesla Service Eindhoven is spacious, with room for up to five lifts, a full battery service and repair facility and other specialized EV equipment, bringing it on par with Tesla’s state-of-the-art service centers in California and London.

“The new Tesla showroom and service center allow us to inform and engage more people about our exciting cars and the many advantages of going electric, and are a great platform for the Roadster and Tesla’s new premium sedan, the Model S,” says Tesla VP of Sales and Ownership Experience George Blankenship. “By locating in Eindhoven, an important crossroads in Europe, customers can rest assured they will be well taken care of by Tesla.”

The Tesla Showroom is located at Huizingalaan 66, 5628CM, Eindhoven, NL and Tesla Service at Ekkersrijt 4505, 5692DN, Son, Eindhoven, NL.

Tesla’s retail growth is focused on service. Tesla has opened stores and service locations in the most convenient regions for its current and growing customer base, and will be relocating and renovating existing Tesla stores and service centers throughout Europe to continue to enhance customer experience. In addition to the accessibility of Eindhoven and other Tesla service centers, Tesla Mobile Service Rangers are available to travel to customers’ homes to perform annual inspections, firmware upgrades and other services. Tesla’s innovative “house call” approach allows customers peace of mind no matter where they are.

As the only company focused purely on developing electric vehicles, Tesla owns the entire process from conception to vehicle design to customer delivery. This allows for close communication between Tesla owners, engineers, sales and service to ensure product quality and an exceptional ownership experience.

ABOUT TESLA

Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California-based Tesla designs and manufactures EVs and EV powertrain components. Tesla has delivered more than 1,800 Roadsters, the world’s first electric sports car, to customers world-wide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, goes on the market in North America in mid-2012, and in Europe and Asia in late 2012.

Media Contact: Myra Pasek - Director of Communications EMEA, Telephone: +44-7585-330-234, Email: myra at teslamotors.com