The Cosmopolitan of Las Vegas Rings in 2011 With Star-Studded Entertainment Lineup

New Luxury Resort at the Heart of the Las Vegas Strip Thrills Guests with Weekend of Intimate Concerts Featuring Today's Most Celebrated Established and Up-and-Coming Musical Artists

LAS VEGAS, January 1, 2011 - The Cosmopolitan of Las Vegas (www.cosmopolitanlasvegas.com), the
newest resort to open on the Las Vegas Strip, rang in the New Year with an
entertainment tour de force so powerful, it is sure to resonate across the
entertainment industry for years to come.

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Perfectly illustrating the resort's spirited approach to creating a
unique luxury experience, The Cosmopolitan (
www.cosmopolitanlasvegas.com) hosted the New Year's Eve bash of the
year, headlined by a concert featuring solo and mash-up performances by
Grammy Award-winning artists Coldplay and JAY-Z. In addition to these
exhilarating acts, guests were treated to surprise performances throughout
the night when Kanye West, John Mayer and Beyonce joined JAY-Z on stage.

Eager to welcome 2011 with panache, many of the most recognizable names
from the worlds of film, fashion, television and sports converged upon The
Cosmopolitan for the invite-only celebration, which included private
performances at Marquee Nightclub & Dayclub as well as throughout the resort.
Revelers on The Strip shared in the excitement as the once-in-a-lifetime New
Year's performance was broadcast live on the resort's 65-foot digital marquee
overlooking Las Vegas Boulevard.

The multi-day celebration began with an exclusive private bash at Marquee
Nightclub & Dayclub at The Cosmopolitan, where indie rock band Florence + the
Machine performed. Other acts playing throughout the weekend at The
Cosmopolitan's diverse array of entertainment venues included Ben Folds, who
performed a set during a lavish gala dinner, DJ Evalicious, Jamie Liddell, DJ
Erick Morillo, DJ Samantha Ronson, Solange Knowles, Mavis Staples and DJ Mia
Moretti and Caitlin Moe.

Revelers at The Cosmopolitan's New Year's weekend included couples JAY-Z
and Beyonce, Jennifer Lopez and Marc Anthony, on again duo Cameron Diaz and
Alex Rodriguez, Haylie Duff and Nick Zano, Channing Tatum and wife Jenna
Dewan, Ellen Pompeo and husband Chris Ivery, and Mel B with Stephen
Belafonte.

Also spotted at the weekend's events were Gwyneth Paltrow–wife of
Coldplay's lead singer Chris Martin–Blake Lively and Jessica Szohr of Gossip
Girl fame, Kellan Lutz, Jamie Lynn Sigler, Kirsten Dunst, Rashida Jones, Emmy
Rossum, Bonnie Somerville, Shiri Appleby, Taraji Henson, Lucas Haas and
Emmanuelle Chriqui. Other guests included designer Alexander Wang and musical
guests Jared Followill of Kings of Leon, Brandy, Christina Milian, Lance Bass
and Fab Five Freddie.

About The Cosmopolitan of Las Vegas

The Cosmopolitan of Las Vegas is a unique luxury resort offering a
decidedly different perspective, situated in the heart of The Strip. The
resort's uniquely vertical, multi-tower design offers spectacular views of
the vibrant city. The new 2,995-room resort features oversized,
residential-style living spaces with expansive, one-of-a-kind private
terraces. The Cosmopolitan's luxurious resort amenities include a
100,000-square-foot casino; Sahra Spa & Hammam; three unique pool experiences
at The Pool District; Marquee Nightclub & Dayclub at The Cosmopolitan, a
multi-level integrated nightclub; and 150,000 square feet of state-of-the-art
convention and meeting space. An eclectic line-up of new-to-market retailers
include AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050,
Droog, Molly Brown's Swimwear, Retrospecs & Co, Skins 6|2 Cosmetics and
STITCHED. Signature restaurants include Blue Ribbon Sushi Bar & Grill by
restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David
Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis;
Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by
acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef
Scott Conant; and popular steakhouse STK from The One Group.

For more information visit: www.cosmopolitanlasvegas.com

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    Media Contact:
    Amy Rossetti
    The Cosmopolitan of Las Vegas
    702.314.3330
    pr@cosmopolitanlasvegas.com

Amy Rossetti of The Cosmopolitan of Las Vegas, +1-702-314-3330, pr at cosmopolitanlasvegas.com