The Top Baby Names of 2010 Revealed

LONDON, December 31, 2010 - Katie and Amy have fallen out of the list of the top 20 female
christian names, it emerged yesterday (30th January 2010).

The monikers of troubled stars Katie Price and Amy Winehouse
have been replaced by prettier and less infamous names, Maisie and Isabella.

The highest climber in the list of the most popular girls'
names in the UK today is Bella, due in no small part to the lead character in
Twilight, played by actress Kristen Stewart. Lacey, as in EastEnders actress
Lacey Turner, is also on the up, soaring from number 57 up to 37. Florence is
also becoming increasingly popular, moving up 33 places, as is Maisy.

Olivia is still top after 3 years and Sophie is still second.
Lily is now third, up from 8th place, with Emily and Ruby completing the top
five.

In the boys list Jack has finally been bumped off top spot by
Oliver after 16 years in first place. Jack is now second while Harry, Charlie
and Alfie, all non-movers, make up the top five.

Another bad year for F1 ace Lewis Hamilton has seen the
popularity of his first name drop from 13th to 19th place, whilst his singer
girlfriend Nicole Scherzinger fares even worse, with the name Nicole dropping
seven places down the girls list to 84th place.

Ollie emerged as the biggest climber - up 56 places to number
53 - while Zachary, perhaps inspired by High School Musical's Zac Efron or
even the son of jungle queen Stacey Soloman, has also become more common.

Bobby - the name of the late Jade Goody's son - is another big
climber, up 25 places to number 70. And Kai - Coleen and Wayne Rooney's son
has stepped up 10 places to number 56, despite his father's indiscretions.

The list was compiled by parenting club Bounty from names
given to 423,000 children born in England, Scotland, Wales and Northern
Ireland during 2010.

Yesterday, Faye Mingo, spokeswoman for bounty.com
(www.bounty.com/) said: ''Our records show that parents are continuing
to be influenced by popular culture and celebrity trends.

"The remarkable rise in popularity of names such as Ollie and
Florence are most probably due to the X Factor star Olly Murs and the singer
from Florence and the Machine experiencing their time in the limelight.

"However, parents are looking to a wide range of sources for
influence and also seem to be rediscovering more traditional, 'old-fashioned'
names like Ava and Stanley which have been more associated with grandparents
in the past.

"Biblical names are also proving popular with Noah rising 20
places to 15th place and Jacob up 7, just missing the top ten."

Olivia is enjoying its third year in top spot after deposing
Grace in 2008.

Jessica climbed one place to sixth, while Chloe dropped from
fifth to seventh. Ava made it into the top ten for the first time while Grace
slipped to ninth from sixth.

Amelia completed the top ten. Lucy was a non-mover at 13 while
the next four places were all taken up by new names, including Isabella which
climbed eight places to 14th.

Megan, Isla and Freya have all become more popular as has
Lilly, most probably inspired by the singer Lily Allen.

On the boys list Jack finally surrendered top spot to Oliver
but very little of the rest of the top ten changed. William climbed one spot
to eighth as did Daniel to ninth while James slipped two to tenth.

Other names we will be hearing more regularly includes Logan,
which climbed seven places to 17th and Oscar, which moved up four to 22nd.

Callum and Liam seem to have had their day - they were the
biggest fallers in the top 30, seven and nine places respectively.

And new entries into the bounty.com top 100 lists were Esme,
Courtney, Jude, Elliot and Stanley.

Faye Mingo added: "A recent study we ran found that one in
five parents regret the names they have chosen for their children, so it's
more important than ever for parents to choose a name them and their child
will love for the rest of their life.

"It's hard to predict what we'll see next year but it's most
probable that celebrities and popular culture will again play a part - and
with a royal wedding on the horizon we may well see an increase in Williams
and Kates born in celebration!"

See the Top 100 boys and girls names of 2010 and check the
latest regional popularity (www.bounty.com/baby-names/regional-names)
ratings at Bounty's baby names (www.bounty.com/baby-names) section
which features a host of unique and handy functions to help parents decide on
baby names. As well as being able to search names using letters of the
alphabet (www.bounty.com/baby-names/names-beginning-with), number of
syllables, origin, and meaning, parents can also search trend graphs which show
if names are declining/growing in popularity as well as popular sibling/middle
names for their chosen name, amongst a host of other useful tools.

    TOP 100 BOYS NAMES 2010

    1. Oliver
    2. Jack
    3. Harry
    4. Charlie
    5. Alfie
    6. Thomas
    7. Joshua
    8. William
    9. Daniel
    10. James
    11. Jacob
    12. George
    13. Ethan
    14. Lucas
    15. Noah
    16. Max
    17. Logan
    18. Joseph
    19. Lewis
    20. Dylan
    21. Samuel
    22. Oscar
    23. Ryan
    24. Archie
    25. Riley
    26. Jayden
    27. Tyler
    28. Jake
    29. Callum
    30. Liam
    31. Alexander
    32. Connor
    33. Luke
    34. Adam
    35. Benjamin
    36. Matthew
    37. Leo
    38. Finley
    39. Jamie
    40. Alex
    41. Freddie
    42. Mason
    43. Harrison
    44. Henry
    45. Ben
    46. Harvey
    47. Nathan
    48. Isaac
    49. Cameron
    50. Aaron
    51. Theo
    52. Edward
    53. Ollie
    54. Finlay
    55. Owen
    56. Kai
    57. Harley
    58. Aiden
    59. Michael
    60. Toby
    61. Sam
    62. Leon
    63. Kyle
    64. David
    65. Rhys
    66. Evan
    67. Bailey
    68. Reece
    69. Zachary
    70. Bobby
    71. Ashton
    72. Kian
    73. Sebastian
    74. Luca
    75. Kayden
    76. Louis
    77. Zac
    78. Taylor
    79. Brandon
    80. John
    81. Hayden
    82. Billy
    83. Caleb
    84. Jude
    85. Blake
    86. Joe
    87. Louie
    88. Jay
    89. Christopher
    90. Joel
    91. Bradley
    92. Ellis
    93. Corey
    94. Elliot
    95. Zak
    96. Robert
    97. Stanley
    98. Aidan
    99. Jenson
    100. Patrick

    TOP 100 GIRLS NAMES 2010

    1. Olivia
    2. Sophie
    3. Lily
    4. Emily
    5. Ruby
    6. Jessica
    7. Chloe
    8. Ava
    9. Grace
    10. Amelia
    11. Mia
    12. Evie
    13. Lucy
    14. Isabella
    15. Maisie
    16. Poppy
    17. Daisy
    18. Ellie
    19. Ella
    20. Megan
    21. Isla
    22. Freya
    23. Charlotte
    24. Lilly
    25. Summer
    26. Isabelle
    27. Holly
    28. Sophia
    29. Millie
    30. Erin
    31. Katie
    32. Amy
    33. Scarlett
    34. Hannah
    35. Lexi
    36. Imogen
    37. Lacey
    38. Molly
    39. Eva
    40. Brooke
    41. Lola
    42. Phoebe
    43. Layla
    44. Emma
    45. Leah
    46. Abigail
    47. Sienna
    48. Gracie
    49. Amber
    50. Jasmine
    51. Alice
    52. Matilda
    53. Elizabeth
    54. Anna
    55. Madison
    56. Rosie
    57. Paige
    58. Lauren
    59. Isabel
    60. Bethany
    61. Caitlin
    62. Georgia
    63. Faith
    64. Lexie
    65. Florence
    66. Rebecca
    67. Niamh
    68. Zoe
    69. Maya
    70. Skye
    71. Maddison
    72. Tilly
    73. Keira
    74. Scarlet
    75. Tia
    76. Amelie
    77. Libby
    78. Sofia
    79. Sarah
    80. Aimee
    81. Isobel
    82. Esme
    83. Zara
    84. Nicole
    85. Julia
    86. Martha
    87. Maisy
    88. Heidi
    89. Abbie
    90. Mya
    91. Darcy
    92. Rose
    93. Eleanor
    94. Kayla
    95. Miley
    96. Hollie
    97. Eve
    98. Bella
    99. Evelyn
    100. Courtney

    TOP 100 BOYS NAMES 2009

    1. Jack
    2. Oliver
    3. Charlie
    4. Harry
    5. Alfie
    6. Thomas
    7. Joshua
    8. William
    9. James
    10. Daniel
    11. George
    12. Ethan
    13. Lewis
    14. Max
    15. Lucas
    16. Dylan
    17. Archie
    18. Joseph
    19. Jacob
    20. Samuel
    21. Liam
    22. Callum
    23. Oscar
    24. Jayden
    25. Logan
    26. Ryan
    27. Jake
    28. Tyler
    29. Riley
    30. Luke
    31. Harvey
    32. Ben
    33. Adam
    34. Alexander
    35. Benjamin
    36. Leo
    37. Matthew
    38. Noah
    39. Connor
    40. Alex
    41. Jamie
    42. Harrison
    43. Mason
    44. Cameron
    45. Owen
    46. Henry
    47. Nathan
    48. Finley
    49. Aaron
    50. Freddie
    51. Issac
    52. Sam
    53. Finlay
    54. Theo
    55. Harley
    56. Aiden
    57. Toby
    58. Edward
    59. Rhys
    60. Michael
    61. Evan
    62. Kyle
    63. Leon
    64. Reece
    65. David
    66. Kai
    67. Ashton
    68. Bailey
    69. Kian
    70. Louis
    71. Taylor
    72. Hayden
    73. Brandon
    74. Joe
    75. Jay
    76. Luca
    77. Kayden
    78. Ewan
    79. Joel
    80. Sebastian
    81. Zac
    82. Ellis
    83. Josh
    84. Aidan
    85. John
    86. Billy
    87. Zak
    88. Bradley
    89. Kieran
    90. Blake
    91. Christopher
    92. Morgan
    93. Caleb
    94. Louie
    95. Andrew
    96. Bobby
    97. Gabriel
    98. Robert
    99. Elliot
    100.Jude

    TOP 100 GIRLS NAMES 2009

    1. Olivia
    2. Ruby
    3. Sophie
    4. Chloe
    5. Emily
    6. Grace
    7. Jessica
    8. Lily
    9. Amelia
    10. Evie
    11. Mia
    12. Lucy
    13. Ava
    14. Ella
    15. Charlotte
    16. Amy
    17. Daisy
    18. Katie
    19. Megan
    20. Summer
    21. Ellie
    22. Isabella
    23. Holly
    24. Millie
    25. Poppy
    26. Freya
    27. Erin
    28. Isla
    29. Isabelle
    30. Hannah
    31. Emma
    32. Brooke
    33. Molly
    34. Phoebe
    35. Eva
    36. Leah
    37. Lilly
    38. Abigail
    39. Sophia
    40. Imogen
    41. Maisie
    42. Scarlett
    43. Lexi
    44. Jasmine
    45. Lola
    46. Layla
    47. Isabel
    48. Lauren
    49. Amber
    50. Madison
    51. Matilda
    52. Elizabeth
    53. Bethany
    54. Sienna
    55. Rosie
    56. Anna
    57. Gracie
    58. Paige
    59. Alice
    60. Caitlin
    61. Georgia
    62. Maddison
    63. Rebecca
    64. Lacey
    65. Isobel
    66. Faith
    67. Libby
    68. Tia
    69. Keira
    70. Lexie
    71. Niamh
    72. Skye
    73. Nicole
    74. Aimee
    75. Sarah
    76. Zoe
    77. Eleanor
    78. Amelie
    79. Julia
    80. Eve
    81. Maya
    82. Tilly
    83. Zara
    84. Martha
    85. Sofia
    86. Scarlet
    87. Darcy
    88. Abbie
    89. Victoria
    90. Heidi
    91. Alexandra
    92. Taylor
    93. Miley
    94. Kayla
    95. Mya
    96. Lydia
    97. Florence
    98. Evelyn
    99. Rose
    100. Courtney

    Notes to Editors:

    - The top 100 boys and girls names lists were compiled using data
      collated from the registered births of Bounty Parenting Club members in
      2010

    - Bounty (www.bounty.com) is the UK's favourite parenting club,
      providing information, support and products for young families
      throughout the four key-life stages: pre-birth, birth, toddlers and
      pre-school

    - With 2.5 million members and over 50,000 new members joining
      every month, Bounty reaches 9 out of 10 new and expectant parents in
      the UK through its Bounty bag sampling

    - www.bounty.com has 750,000 opted-in members and a further
      28,000 new members joining each month
    - www.bounty.com/baby-names features a host of unique and
      handy new functions and tools to help you decide on baby names.
      Whether your heart is set on a name and you want to find out more about
      its origin or meaning, have absolutely no idea how to go about choosing
      a name or simply want to find a name rated by others as 'cool' or
      'exotic', Bounty.com is the go-to site for all your naming needs. In
      just one click you can search:

    - Regional mapping (search the popularity of names throughout the UK
      based on where you live)

    - Middle names (search for names that are most commonly used as middle
      names with your chosen first name)

    - Sibling names (search for common sibling names alongside your chosen
      first name)

    - Rate names according to how 'cool', 'great', 'traditional', 'exotic',
      'unique' they are

    - Find out nick-names, explore famous people names, and characters
      featured in books, TV or film

    - Find out who else likes the names you do and ask friends and family to
      confidentially rate your favourite names

    - Name trend graph showing if names are in declining/growing in
      popularity

    - Search using letters of the alphabet, number of syllables, origin, and
      meaning

    - Collate your own 'shopping basket' of preferred names

For further information please contact Rachel Burrows on +44-(0)1707-294000, or email rburrows at bounty.com