The IFE’s 2009 Online Exhibition Platform Gets Underway With a Huge Success! More Than 70,000 Online Visitors are Making use of the Digital Service Provided by ngn - new generation network gmbh

BERLIN and LONDON - The London “IFE 2009″ international food & drink event has over the last
few days been introducing trade visitors to the latest trends in the food and
beverage sector. Through ngn - new generation gmbh’s interactive portal,
exhibition organisers Fresh RM (a joint venture between Reed Exhibitions and
Montgomery Exhibitions) have also for the first time been offering interested
parties worldwide a comprehensive view of the entire exhibitor portfolio
online.

Using the portal created by ngn www.ifeproductsearch.com,
exhibition organiser Fresh RM has been able to simplify research into the
latest products and exhibitor highlights for trade fair visitors. In
addition, the online exhibition platform provides important Web 2.0
interactive tools allowing, for example, direct communication between
exhibitors and prospective customers.

The portal enables exhibition organiser Fresh RM to create a detailed
picture of the usage patterns and interests of the online visitors, which
also allows future trends in the sector to be anticipated. The top most
popular digital search terms show that, in addition to natural stimulants
such as coffee and tea, the IFE 09’s trade fair visitors are also especially
interested in innovations linked with environmentally-friendly food
packaging.

Following the creation of digital trade fair market places in Germany,
Switzerland, the USA and Asia, the joint venture with Fresh RM represents
ngn’s first involvement in England. For more than ten years, ngn has been
developing digital business models for leading exhibition organisers
worldwide. With in-depth know-how as well as digital solutions and services,
the Berlin-based company implements organic growth strategies to secure the
future of today’s exhibition business. Robert Drblik, managing director of
ngn - new generation network gmbh is excited about the expansion in the
European exhibition market: “Over 1,000,000 page views to IFE 2009 Product
Search emphasize the high acceptance of on-line exhibition platforms and
confirm: nowadays digital information and information-exchange options going
beyond the duration of a time-limited exhibition are an international and
cross-sectoral requirement for trade fair visitors.”

Paul MacDonald, Event Director of the IFE 2009 exhibition organiser Fresh
RM, has also been won over by the IFE product search and adds: “The IFE
product search offers enormous advantages for exhibitors and visitors alike.
They all benefit from effective new options, which without the transfer of
our whole exhibition content onto the internet would never have been
possible. Thanks to ngn’s many years of exhibition experience worldwide,
Fresh RM is now optimally positioned to be able to engage the interested
public in the digital trade fair era”.

About ngn - new generation network gmbh:

For more than 10 years, key international trade show organizers have
relied on ngn - new generation network gmbh to pioneer and execute
profit-enhancing digital business models. ngn’s unrivalled depth of trade
show industry experience, advanced digital solutions, and unprecedented
client services provide organizers with an organic growth strategy to
integrate their live events with digital, web-based media and secure their
companies’ future prosperity and profitability.

ngn’s innovative content-rich online platforms bring dynamic information,
product representation, and interactive portal features to the vanguard of
integrated marketing solutions for organizers and exhibitors. Tradeshows
worldwide have implemented ngn’s digital solutions and services including
Messe Berlin, NürnbergMesse, Deutsche Messe AG, Messe Schweiz, English trade
show organizer Montgomery/Reed, US trade show organizers United Fresh,
Diversified Business Communications, and PennWell Corporation as well as SES
from Singapore.

For information please visit: www.ngn-global.com

Press Contact:

BrunoMedia Communication GmbH
Bonner Strasse 328
50968 Köln
www.brunomedia.de

Sabine Worgitzki
Tel: +49-221-34-80-38-27
Fax: +49-221-348-038-60
Sabine.Worgitzki@brunomedia.de

Marthe Wolbring
Tel: +49-221-34-80-38-13
Fax: +49-221-34 80-38-60
wolbring@brunomedia.de

Source: ngn - new generation network gmbh

Press Contact: BrunoMedia Communication GmbH, Bonner Strasse 328, 50968 Köln; Sabine Worgitzki, Tel: +49-221-34-80-38-27, Fax: +49-221-348-038-60, Sabine.Worgitzki at brunomedia.de; Marthe Wolbring, Tel: +49-221-34-80-38-13, Fax: +49-221-34 80-38-60, wolbring at brunomedia.de