The Results are In for Ultimate Wine Challenge 2011!

Chairman's Trophy Winners Are Announced Today

NEW YORK, May 12, 2011 - Ultimate Beverage Challenge's (UBC) second annual Ultimate Wine Challenge
was held at Astor Center New York City on May 2-6, 2011. Once again, Ultimate
Wine Challenge has proved that integrity, method, and credibility can
flourish and be the driving forces in a competitive beverage alcohol
environment.

    2011 Ultimate Wine Challenge
    Chairman's Trophy Winners
    For a complete list of results and scores please go to
    www.ultimate-beverage.com/uwc2011results

    Red Wine:
    -- Altos Nevado Malbec 2008 (Argentina): Malbec-World
    -- Beronia Tempranillo Reserva (Spain): Spain-Reds
    -- Black Stallion Winery Cabernet Sauvignon 2008 (USA): Cabernet
       Sauvignon-World
    -- Cecchi Sangiovese di Maremma Bonzio 2009 (Italy): Sangiovese-World
    -- Falua Conde de Vimioso Reserva 2008 (Portugal): Portugal-Reds
    -- Franciscan Magnificat 2006 (USA): Assorted Reds-North America
    -- Giarrusso Zinfandel 2008 (USA): Zinfandel-USA
    -- Sequana Pinot Noir Sarmento Vineyard 2009 (USA): Pinot Noir-World
    -- Wakefield St. Andrews Estate Shiraz 2006 (Australia):
       Shiraz/Syrah-World
    -- Wild Horse Merlot 2008 (USA): Merlot-World

    White Wine:
    -- Clos du Val Ariadne Semillon/Sauvignon Blanc (USA): Sauvignon
       Blanc-World
    -- Glen Carlou Chardonnay 2009 (South Africa): Chardonnay-World
    -- La Miranda de Secacastilla Grenache Blanc 2009 (Spain): Assorted
       Whites-Europe
    -- Wagner Vineyards Riesling Semi-Dry Estate Grown 2009 (USA):
       Riesling-World

    Champagne/Sparkling:
    -- Piper Sonoma Blanc de Blancs NV (USA): Sparkling-World

    Dessert Wine:
    -- Inniskillin Vidal Blanc Ice Wine 2007 (Canada): Late
       Harvest/Botrytisized-North America

    Fortified Wine:
    -- Taylor Fladgate 20 Year Old Tawny Porto (Portugal): Porto-Portugal

Panels of best-of-the-best judges led by F. Paul Pacult (Judging
Chairman) and Sean Ludford (Assistant Judging Chairman) - specifically Lorena
Ascencios; Michael Apstein; Christy Canterbury; James Conley; Mary
Ewing-Mulligan, MW; Mary Gorman; Ed McCarthy; John McClement; Steve Olson;
Patricia Savoie; Tara Q. Thomas and Jennifer Simonetti-Bryan, MW -carefully
assessed the submitted domestic and international wines. The judging panels
did not know the identity of any of the entered still, sparkling and
fortified wines in order to provide a completely level playing field for all
entrants. Entrants were judged on the 100-point rating system in multiple
rounds to arrive at the top wine per category. All wines were judged in
flights according to price, grape type and region. The highest scoring wines
were awarded the coveted Chairman's Trophy.

Said UBC Managing Partner F. Paul Pacult, "In order to make our results
more informative for consumer, this year we're providing tasting notes from
the judges for all Chairman's Trophy-winning wines as well as for Finalists.
In addition, we've designated wines that represent Great Value, indicated by
the dollar icon on our website, based upon the relationship between their
price and final score."

ABOUT ULTIMATE BEVERAGE CHALLENGE

About Ultimate Beverage Challenge: Ultimate Beverage Challenge (UBC)
provides expert evaluation of spirits, cocktails and wines for producers,
importers and marketers through its three innovative annual competitions -
Ultimate Spirits Challenge, Ultimate Cocktail Challenge and Ultimate Wine
Challenge. In addition, UBC will host a gala consumer, media and trade
tasting event, Ultimate Blast, in NYC on October 14, 2011, to showcase the
most noteworthy spirits, cocktails and wines.

For additional information about the 2011 Challenges and to see photos,
videos and press coverage go to www.ultimate-beverage.com or contact
us directly at info@ultimate-beverage.com or +1-347-878-6551.

Manuela Savona of Savona Communications, +1-917-969-1275, manuela at savonacommunications.com.