THQ Announces Konnie Huq as Face of Your Hero Campaign

LONDON - Videogame publisher THQ have announced that television personality Konnie Huq will be fronting the “Your Hero” campaign that is currently running to find the best budding young artists in the UK.

This nationwide initiative invites children from across the UK to design their own heroes, to celebrate the upcoming launch of Drawn to Life(R): The Next Chapter(TM), the innovative new drawing software for Nintendo DS(TM) & Wii(TM). Entrants will have the chance to win art supplies for their school as well as the unique opportunity to have their designs displayed on a billboard near their home or school.

The “Your Hero” promotion centers around an online hub ( www.drawyourhero.com), where visitors can create their own heroes using the online drawing tool before entering them into the promotion and sharing them with friends through the website’s gallery. Ten regional winners will be selected and see their designs brought to life in their local town via a billboard, win art supplies for their school and copy of the game for themselves.

An overall national winner will be selected from the ten regional winners by Konnie in October and will have their design unveiled to the world at a secret London event as well as bagging a host of exclusive prizes.

Konnie commented:

“Drawn to Life: The Next Chapter is a fantastic new videogame that children of all ages will enjoy playing. Not only does this title allow their imaginations to run wild, but it also fosters their creativity, allowing them to draw their own characters and bring them to life in the game. The game is great fun and I am delighted to be involved in this campaign!”

About Konnie Huq

In January 2008 Konnie Huq saw out her tenth and final year on ‘Blue Peter’ making her the third longest serving presenter since the show started in 1958. Konnie’s years on Blue Peter have taken her to the far corners of the world and among her many Blue Peter highlights are learning to scuba dive; visiting Mozambique to open one of the schools paid for by money raised during the Blue Peter New Future Appeal in 1999; a trip to the village in Bangladesh that her family originate from; and learning how to be a rally driver.

Since leaving Blue Peter, Konnie has hosted ‘London Talking’ - a topical debate show transmitting on ITV1, ‘Zoo days’ for Channel 5 and jetted around the world as the presenter for the ‘Red Bull Air Race’ on Channel 4 as well as presenting for shows like GMTV. Most recently Konnie has been presenting ‘Guiness World Records Smashed’ on Sky 1 and ‘Hannah-Oke’ on the Disney channel.

About Drawn to Life: The Next Chapter

In Drawn to Life: The Next Chapter for Wii, players will draw their own heroes using the Wii Remote(TM) to find the Artifacts of Power and rid the Raposa village of an evil, shadowy figure that has taken over the land. Throughout the game, players can? draw more than 100 unique items from robust drawing tools, such as vehicles, weapons and tools, to conquer their enemies. The all-new Action Drawing tool allows for objects to be drawn directly into the game to help navigate through several environments, including a sky world, a jungle and a shadow city. In addition, the game’s multi-player feature will allow players to draw their team members and equipment to compete against others in a variety of mini-games, such as soccer, hockey and basketball.

In Drawn to Life: The Next Chapter for Nintendo DS, players will be able to draw their own heroes, be it humans, animals or multi-limbed creatures, and will embark on a brand new adventure aboard a Turtle Ship to defeat the evil Wilfre and restore color to the Raposa civilization. Players will have the ability to morph their hero into a blob or a spider, adding more gameplay and allowing for players to play each level a variety of different ways. The game’s Action Drawing Tool gives each color special properties when drawing objects into the game to help solve puzzles and player progression. Along the way, they will collect coins and color drops to unlock a variety of content, including challenges and quests, customization options and hero abilities. In addition, the game’s multi-player aspect allows players to trade heroes, weapons, items and accessories with friends.

About THQ

THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Drawn to Life: The Next Chapter and their respective logos are trademarks and/or registered trademarks of THQ Inc.

Wii and Nintendo DS are trademarks of Nintendo.

All other trademarks are the property of their respective owners.

Source: THQ Inc.

Media Contacts: Mischief PR, Laura Bonney, +44(0)207-100-9999, Laura.Bonney at mischiefpr.com