Touchstone CRM Asks the Question is CRM the Answer?

LONDON, June 6, 2011 -

Touchstone CRM, an award winning IT solutions and services provider and
one of the UK's top Microsoft Gold partners, continues investment to ramp up
its CRM practice as demand for technology soars.

Following the successful launch of Microsoft Dynamics CRM 2011,
Touchstone CRM will be hosting an exclusive seminar at Microsoft's offices in
London on 24th June 2011. The seminar will give delegates access to a host of
experts who can answer the question: 'Is CRM the answer?' The seminar will
showcase the collaborative features and benefits of Microsoft Dynamics CRM
2011 and its vast capabilities, tailored to meet specific business and
functional requirements. The event will be highly interactive and aims to
educate delegates on the right solution for their business whether
'in-the-cloud' or 'on-premise'.

Dean Carroll, Head of Touchstone CRM, comments: "We will be investing
heavily in our CRM strategy this year. Many organisations across the UK
suffer from poor access to their data and are looking for a solution to cure
the headache of data management. Microsoft Dynamics CRM 2011 offers that and
so much more, including social media integration. We're expecting a sharp
spike in demand as organisations try to maintain competitive advantage in
crowded markets."

Specific new features and benefits of CRM 2011 that customers take
advantage of include:

- Dashboards - Microsoft Dynamics CRM 2011 includes impressive dashboards
which can be individually tailored to show only the information a user
requires.

- Enhanced Familiarity - Experience shows that with Microsoft solutions,
there is greater user uptake because the software has the look and feel of
applications they already use.

- Role Tailored Client - customising the solution, according to
individual roles.

- SharePoint Integration - Out of the box integration with SharePoint,
making it even easier to share information with employees and customers
alike.

- Enterprise Search - To quickly and easily find people and engage with
stakeholders, prospects and customers.

According to Nucleus Research 'Technology Value Matrix: CRM 2011',
Microsoft Dynamics CRM qualifies as one of the core leaders in the value
matrix, the degree of usability, functionality and the ability to support a
global customer base makes it extremely attractive to the market.

"We are looking forward to meeting the increased demand from our
customers and prospects for Microsoft Dynamics CRM 2011 and believe that
Touchstone CRM is in prime position to help customers get the most out of
their CRM projects, as well as other business integrations," Carroll added.

Touchstone CRM is part of Touchstone Group. Incorporated in 1982, the
Group has more than 1,100 active customers and employs over 170 staff with
market-leading experience in delivering successful projects. International
recognitions include the Microsoft President's Club 2010, Inner Circle for
Microsoft Dynamics 2010 and most recently awarded a Microsoft Partner
Excellence Award 2011.

"Touchstone CRM are pioneers of adopting and successfully deploying fully
integrated CRM solutions across the UK. The on-going investment in their
consultancy and support services uniquely positions them to be one of the
most valued partners of Microsoft" said Keith Birch, Managing Director,
Touchstone Group.

To register for the Touchstone Event 'Is CRM the answer? - seminar please
visit:
www.touchstone.co.uk/news__events/events/crm_is_the_answerseminar.aspx

About Touchstone CRM

Touchstone CRM - a smarter alternative to traditional CRM consultancy and
support services. Helping support over 1000 active customers we pride
ourselves in leading the market and working with the best-in-class, scalable
and innovative technology providers. For further information, visit
www.touchstone.co.uk/crm

Contact Information: Natalie Edwards, Touchstone CRM Marketing
Department, natalie.edwards@touchstone.co.uk, www.touchstone.co.uk,
Tel +44(0)1923-652-100

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