Tourico Holidays(R) Now Directly Connected to Choice Hotels

New Relationship Adds 6,000 Choice Hotels Properties to Tourico Holidays' 18,000-Strong Inventory

ALTAMONTE SPRINGS, Florida, November 17, 2010 - A new direct connect between Tourico Holidays(R) and Choice Hotels allows
for more than 6,000 Choice Hotels properties to be distributed through the
global wholesale travel provider. Adding these properties to the 18,000-plus
that Tourico Holidays already offers brings the company's total merchant
hotel agreements to more than 23,000.

This XML connectivity benefits Tourico Holidays' customers by providing
access to real-time pricing and inventory. "Tourico Holidays has long been
known for its cutting-edge technology, and it has again allowed us to deliver
this benefit to our customers," said Asi Ginio, executive vice president of
product development, Tourico Holidays. "We've invested $40 million into our
technology over the past several years, and it shows when we're able to get
started on a new relationship like this very quickly. It opens up a new set
of customers for Choice Hotels and gives our wholesale customers access to a
full suite of great hotels in real time."

Choice Hotels' portfolio includes the Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands.

About Tourico Holidays

Tourico Holidays (www.TouricoHolidays.com) is a subsidiary of
Travel Holdings, Inc.(www.travelholdings.com), a worldwide travel
distribution company. Tourico Holidays is a global wholesale travel provider
with over 150 international distribution websites and more than 23,000
merchant hotel agreements, operating in 23 languages in over 100 countries.
As a supplier to over 4,300 tour operators and travel agents, Tourico
Holidays operates and maintains global websites and online interfaces that
serve a large diversity of travel sellers.

About Travel Holdings(R)

Travel Holdings, Inc.(R) (www.travelholdings.com), one of the most
distinctive and expansive travel distribution companies in the world, was
created in early 2004 through the merger of Tourico Holidays(R),
LastMinuteTravel.com(R) and Travel Global Systems (TGS). Travel Holdings(R)
uses proprietary technology to supply travel inventory at competitive
pricing, integrating with all segments of the online travel industry
including retail, wholesale, group, travel agents, corporate and affiliates.
The company is a truly global organization with headquarters in Orlando and
additional local offices across the United States, South America, Europe and
Asia.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels,
representing more than 485,000 rooms, in the United States and more than 35
other countries and territories. As of March 31, 2010, more than 600 hotels
are under construction, awaiting conversion or approved for development in
the United States, representing more than 52,000 rooms, and more than 100
hotels, representing approximately 8,200 rooms, are under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests
worldwide. In addition, via its Ascend Collection membership program,
travelers in the United States, Canada and the Caribbean have upscale lodging
options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels
International, Inc. Web site, which may be accessed at www.choicehotels.com.

Cambria Suites (www.cambriasuites.com), Comfort Inn
(www.comfortinn.com), Comfort Suites (www.comfortsuites.com),
Quality (www.qualityinn.com), Clarion (www.clarionhotels.com),
Sleep Inn (www.sleepinn.com), MainStay Suites (www.mainstaysuites.com),
Suburban Extended Stay Hotel (www.suburbanhotels.com), Econo Lodge
(www.econolodge.com), Rodeway Inn (www.rodewayinn.com) and
Ascend Collection (www.ascendcollection.com) are proprietary
trademarks and service marks of Choice Hotels International, Inc.

    Media Contacts:
    Sean Hixson                     Lauren Volcheff
    Group Manager                   Vice President of Marketing
    Weber Shandwick                 Travel Holdings, Inc.
    +1-314-552-6760                 +1-407-667-8700 ext. 7355
    shixson@webershandwick.com      Lauren@TravelHoldings.com

Sean Hixson, Group Manager of Weber Shandwick, +1-314-552-6760, shixson at webershandwick.com, for Tourico Holidays; or Lauren Volcheff, Vice President of Marketing of Travel Holdings, Inc., +1-407-667-8700, ext. 7355, Lauren at TravelHoldings.com