Track The Buzz While You Tweet With Brandwatch in Seesmic

LONDON and SAN FRANCISCO, June 2, 2011 -

Seesmic is looking to become the social media professional's Twitter
client of choice by adding a plugin from the social media monitoring company
Brandwatch.

Brandwatch has created the plugin for Seesmic Desktop aimed at users who
want to monitor a particular brand or topic across the whole internet without
having to leave their Twitter client. Until now, users were limited to single
source searches in Seesmic such as Twitter or LinkedIn, but with the
Brandwatch plugin they can run a search that covers the entire web and
monitor it continuously.

The information is pulled using the main Brandwatch system, and then
presented in a column which constantly updates to display live data for the
search from all over the web, right alongside the users' Twitter feeds,
Facebook feeds and so on.

Giles Palmer, CEO of Brandwatch, says:

"Interoperability is essential to push the boundaries within tech.
Sharing our extensive knowledge on brand monitoring with Seesmic's consumer
facing desktop client gives users an accessible tool to keep track of any
trend, brand or subject they're interested in. We are very proud to be
collaborating with Seesmic as a company at the forefront of social media."

Loic Le Meur, Seesmic CEO says:

"With the Brandwatch plugin for Seesmic Desktop, social media monitoring
and engagement are finally united in a single app. It should be very exciting
and useful for brand managers and social media professionals around the
world."

The news comes as Brandwatch prepare to extend their offering in the US,
opening an office in New York in July.

About Brandwatch

Brandwatch is one the world's leading tools for monitoring and capturing
social media. Today, social networks are a massive indicator of consumer
influence and brand positioning online. So for companies to know what and
where discussions are taking place surrounding their brand online is
imperative. Launched in August 2007 Brandwatch is used by customers around
the world to monitor, capture and analyse trends in social media.
www.brandwatch.com

Seesmic

Seesmic.com is a social management application that offers high-quality,
easy-to-use tools for building your brand online. Founded in 2007 and based
in San Francisco, our mission is to help people manage their online life, no
matter what platform they're on at any moment. We offer an array of products
to help achieve this goal, including Android, iPhone, Blackberry, Web and
Desktop applications.

Hannah Emanuel - +44(0)7984-622-808 - hannah at brandwatch.com