MoreMagic Launches Mobile Commerce Applications for Smartphones

WALTHAM, Massachusetts, May 31, 2011 -

- The latest addition to MoreMagic's suite of mobile commerce and
financial services applications enables Android, Blackberry, iPhone and
Symbian users to pay for prepaid airtime directly from their handsets

MoreMagic Solutions, a leading global mobile commerce and financial
services solutions provider, today announced the launch of its eTopUpOnline
application for smartphones. The application is now available across all
major global mobile platforms, including Blackberry, Android, iPhone and
Symbian.

MoreMagic's international online prepaid mobile phone top-up service,
eTopUpOnline (www.etopuponline.com), enables people to instantly
top-up their own mobile phone or those of their family and friends anytime.
In addition to the website, the electronic top-up service is also available
from over 150,000 retail stores around the world.

The new eTopUpOnline smartphone application offers users even more choice
and makes sending electronic prepaid top-ups easier and more convenient than
ever before. The application can be downloaded free of cost from the iPhone
App Store, Blackberry App World(TM) and the Android Market from today.

Pankaj Gulati, CEO and Chairman, MoreMagic commented: "At MoreMagic, we
are committed to developing mobile commerce and financial services solutions
that offer mobile users around the world flexibility of choice, convenience
and ease of use to complement today's fast-paced lifestyles. This particular
mobile application enables smartphone users to buy an airtime top-up from
their handset which is a great addition to our portfolio. It delivers all the
benefits of eTopUpOnline to the palms of users' hands, meaning that buying a
real-time electronic top-up has never been so simple, secure and convenient."

About MoreMagic Solutions

With deployments in more than 60 countries worldwide, MoreMagic Solutions
offers transaction platforms for mobile operators, financial institutions,
content providers, and distributors, enabling consumers to purchase goods and
services on demand using a mobile phone, POS, or web. MoreMagic's
high-throughput payments engine (m:Broker(TM)) and the portfolio of
pre-packaged mobile commerce applications in MagicSuite(TM), enable
revenue-generating services, including mobile recharge, domestic and
international mobile money transfer, mobile banking and mobile payments.
MagicHub(TM), MoreMagic's global value exchange which is connected to a
worldwide distributor network, brings mobile operator branded services to
out-of-country customers, enabling communications with relatives back home,
and increased usage on mobile networks worldwide.

For more information please see: www.moremagic.com

Elizabeth Chadwick, Account Executive, +44-207-751-4444, echadwick at miliberty.com