Uplause and Portugal National Football Team Play Social Games for Big Crowds

By Uplause Ltd, PRNE
Monday, May 30, 2011

HELSINKI, Finland, May 31, 2011 -

Clap your hands and say: Golo! Following the successful launch with FC
Porto, Finnish game company Uplause is announcing a new deal in Portugal.

Uplause and Portuguese energy company Galp Energia team up to provide the
crowd entertainment for the Portugal national football team in the ongoing
UEFA EURO 2012 qualifying games.

Cristiano Ronaldo and the Portuguese fans get latest addition to their
crowd entertainment immediately. Uplause and their social games for big
crowds will be a part of Portugal's next game against Norway to be played on
Saturday June 4th in Lisbon.

- This is a big step for us and we are happy to bring the social gaming
experience further into the international market. We are especially proud to
help Portugal give their fans the latest in crowd entertainment, says Heikki
Aura, Executive Vice President of Uplause Ltd.

Pioneer in social games

Finland is the forerunner in mobile games. Uplause is making sure Finland
is a pioneer in social games for big crowds, too. Uplause takes sponsored
crowd entertainment to another level by providing the sponsors an innovative
new channel to engage people.

- Social games are a new media in large events. Sponsors can connect to
people through gamification and at the same time help energize the crowd,
says Heikki Aura of Uplause.

Uplause made their football debut in April in the home games of the
storied Portuguese club and recent Europa League champion FC Porto.

- As a leading European football team, we always want to provide state of
art experience to our fans and sponsors. Uplause is a great addition to our
match day experience, says Bernardo Novo, Marketing Director of F.C. Porto.

Uplause and their social games for big crowds have been a success in over
200 events ranging from outdoor concerts to ice hockey games. In the past
Uplause has excited crowds with their games in the FIBA 2010 men's basketball
world championships in Turkey, NHL games and the FIS-Ski Alpine World Cup.

In 2011, Uplause make their debut among other things in Germany's
Bundesliga and several outdoor music festivals.

About Uplause


Uplause combines passion for sports, entertainment, innovation and
people's desire to participate and interact into a functional solution
allowing events and brands to engage consumers in completely new way. Uplause
provides teams, federations and sponsors a proven tool for building a social
dialogue and fan engagement at events. Uplause's patent pending (US)
entertainment system include multiple games with sponsor customization, crowd
interaction scoring, online leaderboards, prizes and more. The Uplause system
can be plugged into any event with big video screens and a sound system.


For further information, please contact: Heikki Aura, Executive Vice President, Uplause Ltd, Tel. +358-40-190 3445, heikki.aura at uplause.com

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