TripAdvisor Offers Free Online Marketing Tools All in One Place

LONDON, September 28, 2011 -

New TripAdvisor ‘Widget Centre’ Makes it Easier than Ever for Hospitality Businesses to Enhance their Sites with TripAdvisor Content

TripAdvisor®, the world’s largest travel site*, today announced the launch of its new Widget Centre that makes it easier than ever for hospitality industry businesses to find and display TripAdvisor content, such as ratings and reviews, on their own sites. TripAdvisor’s free widgets-online marketing tools available on the centre-help accommodations, restaurants, attractions, and destination marketing organisations share their TripAdvisor accolades, promote their areas and increase engagement with travellers online.

The centre offers a wide array of thematically organized widgets and includes new features, such as a “see it in use” option that shows how other sites are successfully displaying TripAdvisor content. The centre also allows business owners and managers to email widget code to their site administrators for easy installation.

“Our new Widget Centre helps hospitality businesses and destination websites quickly and easily leverage the power of TripAdvisor content on their own sites,” said Séverine Philardeau, senior director of partnerships at TripAdvisor.  ”The centre offers a wide range of free widgets that enable sites to display ratings and reviews, encourage more feedback and even promote their local destinations. More than 40,000 unique domains worldwide feature TripAdvisor widgets.”

TripAdvisor’s online marketing tools offer users a number of benefits, including the following functionality:

• Display rating and reviews: Add TripAdvisor rating and reviews to a site with one of these widgets.
• Get more reviews: “Write a Review” widgets to encourage customers to post feedback after their visit.
• Promote the local area: The “What’s Nearby” widget helps promote an area by showing all the top rated local points of interest.

“TripAdvisor is the market leader in accommodation enquiries and TripAdvisor’s review feed widget helps us display the most up-to-date reviews from real guests,” comments Mrs Terry Boswell, owner of Abbey Guest House in Oxfordshire. “Previously I had guest reviews on my site but had no easy way of managing them or keeping them up to date, so I decided to take advantage of the free widget to get the review feed straight from TripAdvisor to my own website.”

For more information, please visit: www.tripadvisor.co.uk/widgets 

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 65 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travellers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.  TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, July 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2011

**** TripAdvisor sites operate in 30 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my, and www.tripadvisor.com.eg.

For more information please contact Laurel Greatrix / lgreatrix at tripadvisor.com / +44(0)777-801-3639