Truphone Makes Every Call a Local Call

Truphone Local Anywhere SIM keeps you local, home and abroad

LONDON, January 20 - Truphone today announces the launch of its Truphone Local Anywhere
service - a full GSM solution, making it easier and more convenient for
international travellers to stay in touch while making great cost savings on
mobile phone bills. The new global mobile phone service provides consumers
with local numbers and access to local rates for calls, texts and data in
multiple countries on a single SIM card.

The service launches today for the US and the UK, and the company plans
to rapidly roll out to a number of key business and leisure destinations in
2010, both across Europe and in longer haul destinations such as Australia,
Hong Kong and South Africa.

Truphone Local Anywhere offers customers four main benefits:

    -- Local calling rates in Truphone countries: with Truphone Local
       Anywhere, a UK traveller in the US calling a local US number on their
       mobile pays only 10p/min, vs. 1.37 pounds Sterling/min standard mobile
       operator rate(1)
    -- Local contact numbers in Truphone countries: local numbers mean people
       can call you on your mobile at local rates for them - at no cost to
       you(2)
    -- Low-cost international calling: great rates to make international
       calls at home or abroad, offering savings of up to 90% over standard
       mobile operator charges(3)
    -- Low-cost roaming: great rates when roaming in non-Truphone countries
       offering savings of up to 40% over standard mobile operator charges

As Truphone Local Anywhere combines low cost calling and convenience at
home and abroad, it provides an all in one solution which can replace a
standard operator's SIM in an unlocked GSM phone, making it the only phone
service you'll ever need.

Truphone Local Anywhere provides a variety of unique features that can
offer any user unrivalled benefits. The service is specially aimed at people
with international lifestyles including:

    -- Expatriates and their families: keep in touch with friends and family
       by not only making low cost calls back home, but also allowing them to
       call you on a local number. US expatriates settled in the UK can save
       more than 90% when they call home for an hour a week, compared to
       standard mobile operator charges(4) and can enjoy local rates when you
       travel back home.
    -- Business travellers: save as much as 90% on calls made in and from
       Truphone countries and act like a local by providing colleagues with a
       local number to reach you on. Outside Truphone countries, you continue
       to make savings on normal roaming charges.
    -- International or gap year students: put your parents' minds at rest by
       keeping them up to date with your travels, no matter what country you
       find yourself in. In the US, a quick 5 minute call to the UK once a
       week will cost just 26 pounds year with Truphone, compared to over 350
       pounds on a standard mobile operator charge(5). Your parents can also
       call you on your UK number, at a local charge for them.
    -- Frequent travellers: stay local to friends and family at home and
       abroad with one mobile phone without worrying about expensive phone
       bills. Take advantage of local call rates to call friends you've made
       overseas and low cost calls to those back home
    -- Second home-owners: feel like a true local in your home away from home
       by taking advantage of local call rates. For example, in the US, call
       to book taxis or your favourite restaurant for as little as 10p per
       minute, compared to as much as 1.37 pounds per minute on a standard
       mobile operator charge(6). And have both country numbers on your one
       SIM, so you are always contactable on local numbers.

"Mobile charges are a pain point every time you go abroad, but they
needn't be with Truphone Local Anywhere," says Geraldine Wilson, CEO
Truphone. "We aim to keep you local in top travel destinations around the
world, starting with the US and UK, so you can make calls at local rates and
your friends, family and colleagues can reach you on a local mobile number.
Truphone Local Anywhere is the ultimate phone service for people with
international lifestyle - everything you need on just one SIM. It will
totally change the way that people use their mobiles when they are home or
abroad."

Other benefits of Truphone Local Anywhere include:

    -- Ability to manage Caller ID the world over, displaying a local number
       wherever you are
    -- Up to 40% savings on roaming charges when visiting other countries
    -- Option to keep your existing phone number by moving it over to the
       Truphone network (coming soon)

The launch of Truphone Local Anywhere follows the success of the
company's award winning applications for the iPhone, iPod touch, BlackBerry,
Nokia and Android devices. Truphone continues to transform the world of
mobile communications with the aim of allowing people to use their phone how
and when they want, whether that's home or abroad, for voice, text or data,
without the fear of the forthcoming bill.

As of today, the SIM is available to BA customers and through
www.truphone.com. Further retail channels will be announced in the near
future and will include other touch points for international travellers:
mobile phone stores, foreign exchange, airlines, airport boutiques and online
e-tailer affiliates.

(1) Notes to editor: Calls from the US on O2's standard rate are 1.37
pounds per minute (
www.o2international.co.uk/callingfromoverseas/its.aspx)

(2) Notes to editor: Applies to all countries except for the US, where
all incoming calls incur a charge.

(3) Notes to editor: Calls from the US to the UK on O2's standard rate
are 1.37 pounds per minute (
www.o2international.co.uk/callingfromoverseas/its.aspx)

(4) Notes to editor: Calls to the US on O2's standard rate are 97p per
minute vs 8p per minute on Truphone Local Anywhere (
www.o2international.co.uk/callingabroadfromtheuk/postpayITS.aspx)

(5) Notes to editor: Calls from the US on O2's standard rate are 1.37
pounds per minute (
www.o2international.co.uk/callingfromoverseas/its.aspx)

(6) Notes to editor: Calls from the US on O2's standard rate are 1.37
pounds per minute (
www.o2international.co.uk/callingfromoverseas/its.aspx)

About Truphone

Founded in 2006, Truphone is a global mobile communications provider in
the business of innovating how people converse in our globally connected
world. As the industry's first mobile Internet operator, the company makes it
easy and affordable for users all over the world to keep in touch with
friends, family and business contacts overseas or whilst roaming.

According to Frost & Sullivan, "Truphone has been able to differentiate
its products from those of its competitors due to the immense commitment it
has made in research and development and by having strategic partnerships
with major industry participants across the mobile ecosystem. As a result, it
has successfully enabled the firm to address its customers' needs and
expectations, resulting in Truphone being a dominant player in the mVoIP
market."

Truphone's heritage in mobile internet telephony, developing apps for
Nokia, iPhone, iPod touch, BlackBerry and Android devices, means that unlike
other operators, it has never been restricted by national borders. It
believes that its customers should enjoy local rates, rather than inflated
roaming rates, anywhere that Truphone has established operations.

Truphone has applied this philosophy to the launch of its new Truphone
Local Anywhere(TM) SIM card which gives international travellers the
convenience of a single SIM card to access local rates for calls, text and
data, both when they are at home or away.

Truphone is the trading name of Software Cellular Network (SCN) Ltd. SCN
is privately owned, funded by both venture capital investment and angel
investors.

Truphone Local Anywhere

    What it is
       -- Truphone Local Anywhere is a full GSM service that offers the
          ability to enjoy local rates in Truphone countries and also local
          mobile phone numbers for those countries on a single SIM.
       -- At launch the service provides mobile phone numbers in the US and
          the UK
       -- The Truphone Local Anywhere SIM is an alternative solution to a
          standard operator SIM and is the only mobile phone solution a
          consumer needs

    The benefits
       -- Local calling rates in Truphone countries: with Truphone Local
          Anywhere, a UK traveller in the US calling home on their mobile
          pays only 10p/min, vs. 1.50 pounds/min standard mobile operator
          rate
       -- Local contact numbers in Truphone countries: local numbers mean
          people can call you on your mobile at local rates for them - at no
          cost to you
       -- Low-cost international calling: great rates to make international
          calls at home or abroad, offering savings of up to 50% over
          standard mobile operator charges
       -- Low-cost roaming: great rates when roaming in non-Truphone
          countries offering savings of up to 40% over standard mobile
          operator charges

    How to pay
       -- The consumer solution is a pre-pay solution at launch but Truphone
          will launch a post-pay solution in the near future
       -- The business solution is a post-pay service at launch

    Charges in Truphone countries
       -- Customers will be charged local rates for calls
       -- Calls will be call-through
       -- Customers will benefit from low-cost international calling (for
          list of charges see www.truphone.com)

    Roaming charges outside Truphone countries
       -- Customers will benefit from reduced roaming rates when travelling
          outside of Truphone countries
       -- Customers will be offered the option to make calls using call-back
          technology when even greater savings are possible
       -- In some countries where camel roaming on the prepaid service, it
          may not be possible to use the normal call through a GSM service.
          In countries, users on the prepaid service will be able to use call
          back technology. This does not apply to post-paid customers.

UK / Europe, Sarah Henriques of Hill & Knowlton, +44-(0)20-7413-3098, sarah.henriques at hillandknowlton.com; or North America, Sue Huss of Comunicano, Inc., +1-619-379-4396, sue.huss at comunicano.com, both for Truphone