Turkcell Leads NFC Technology With Turkcell T20 Smartphone

By Turkcell, PRNE
Wednesday, July 6, 2011

ISTANBUL, July 7, 2011 -


Turkcell (NYSE: TKC, ISE: TCELL), the leading
communications and technology company, today announced the official
launch of the T20 smartphone, one of the world’s first commercially
available UICC (”Universal Integrated Circuit Card”), NFC - SWP
(”Single Wire Protocol”) android based device.

Turkcell T20 allows consumers to use their phone as a mobile
wallet due to cooperation between Huawei and Turkcell. Turkcell T20
also uses MasterCard’s contactless technology, PayPass.

The aim of Turkcell Cep-T Cüzdan, a mobile wallet service from
Turkcell, which is already loaded on the Turkcell T20 and
communicates with an NFC enabled sim card, is to transform the
physical wallet into a mobile one and provide an easy to use and
secure environment for all the daily needs of Turkcell’s
subscribers. With this service, Turkcell also provides a
comprehensive end-to-end NFC platform open to all service providers
and banks. As part of this platform, Turkcell TSM (Trusted Service
Manager) was developed and Turkcell became the first telecom
operator in Europe to launch an approved TSM solution by
MasterCard. Turkcell, working with MasterCard, is the first mobile
operator in the world that presents more than one bank application
in Cep-T Cüzdan. Cep-T Cüzdan Client is also the first commercial
official UI (”User Interface”) developed based on Gingerbread
2.3.3 OS.

Produced in partnership with Huawei, Turkcell T20 supports 3G
HSDPA (7.2 Mbps) network, has 3.5 inch 320×480 (HVGA) resolution
touch screen, 5 megapixel camera, MP3 player, Push e-mail, GPS,
Wi-Fi, Compass and 4 GB MicroSD external memory. Turkcell T20
customers can use their mobile phones to make payments, share
information, transfer v-cards, view digital advertisements,
personal-company id cards, e-tickets and tag readers, amongst other

Turkcell Chief Product and Service Management Officer, Cenk
, commented: “As the successor of Turkcell’s first own
branded handset T10; we are proud to announce our new handset T20
with NFC functionality that will be a key factor for increasing the
penetration of NFC services in the Turkish market. One of the main
objectives of Turkcell Cep-T Cüzdan is to introduce mobile
contactless innovations, which are market firsts, both on a local
and global scale. Turkcell, working with MasterCard and Huawei, is
the first mobile operator in the world that presents more than one
application on the T20. In addition, Turkcell subscribers benefit
from a multi-application platform and Cep-T Cüzdan succeeds in
realising mobile wallet vision commercially in a standardised

Anıl Öztekin, Turkcell Sales Director, Huawei Turkey Terminal
Department, said: “NFC is a truly exciting technology that, when
fully realized, will enhance every aspect of the mobile Internet
experience for consumers, including simpler social networking,
faster wireless connections, more security, and expanded eCommerce


Turkcell is the leading communications and technology company in
Turkey with 33.1 million subscribers and a market share of
approximately 54% as of March 31, 2011 (Source: Our estimations,
operators’ and Authority’s announcements). Turkcell is a leading
regional player, with market leadership in five of the nine
countries in which it operates with its approximately 60.4 million
subscribers as of March 31, 2011. Turkcell reported a TRY2.1
billion (US$1.3 billion) net revenue with total assets of TRY15.2
billion (US$9.8 billion) as of March 31, 2011.  Turkcell
covers approximately 83% of the Turkish population through its 3G
and 99.07% through its 2G technology supported network. It has
become one of the first among the global operators to have
implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA
multi carrier solution. Turkcell has been listed on the NYSE and
the ISE since July 2000, and is the only NYSE-listed company in
Turkey.  51.00% of Turkcell’s share capital is held by
Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera
Holding and 1.19% by others, while the remaining 34.69% is free
float. Read more at href="www.turkcell.com.tr/en">www.turkcell.com.tr/en

For further information please contact
Nihat Narin, Investor and International Media Relations
Tel: + 90-212-313-1244
Email: href="mailto:nihat.narin@turkcell.com.tr">nihat.narin@turkcell.com.tr



will not be displayed