Varicent to Deliver Sales Performance Management Capabilities With Microsoft Dynamics CRM

TORONTO - Integrated solution gives organizations a holistic view on customer management and sales effectiveness on the Microsoft platform

Varicent Software, an innovator and provider of incentive compensation and sales performance management (SPM) solutions today, announced an integrated solution with Microsoft Dynamics CRM. The Varicent SPM and Microsoft Dynamics CRM integration will enable sales managers and sales professionals to:

- Have a complete view of sales performance, compensation results and key performance indicators - Create visibility into inquiries, compensation and plan approvals from a single application - Manage other incentives including Management by Objectives (MBOs) - Facilitate the development and management of quota plans

Using Varicent, organizations can derive significant business value from their Microsoft Dynamics CRM investment by extending its capabilities to sales performance and providing a single solution that addresses the needs of various departments across the organization. Bridging Marketing, Finance, Sales and Human Resources, the integrated solution facilitates alignment between field activities, and corporate strategy. “We are very excited about this opportunity to work closely with Microsoft and the Dynamics CRM product team,” said Brian Hartlen, Vice President Marketing at Varicent. “Having an integrated CRM and SPM solution will increase CRM’s relevance to sales, motivating increased adoption rates. The sales audience will gain visibility into actual and potential commissions through enhanced sales reporting, analysis, modeling and forecasting available within this unique integrated offering.”

“Organizations need CRM solutions that can easily model and automate CRM processes that span the enterprise,” said Brad Wilson, General Manager, Microsoft Dynamics CRM. “The integrated solution shows the innovation of Microsoft partners like Varicent and the flexibility of the Microsoft Dynamics CRM platform. In conjunction with Varicent’s sales performance management solutions, Dynamics CRM will provide a shared awareness about the revenue generation activities within a company to drive sales more effectively.”

About Varicent

Varicent Software Incorporated delivers the most innovative sales performance management solution addressing the needs of business professionals across the entire enterprise. High performing companies relying on Varicent for better visibility and control of their complex variable compensation programs, automating the assignment of territories, the collection and approval of quotas, and reporting and analyzing sales performance include Waste Management, KLA-Tencor, AAA, Sonus Networks, Manpower, American Century Investments, Smith & Nephew, Nexient Learning, and many others.

(c)2009 Varicent Software. All rights reserved. Varicent, Varicent SPM and Varicent Composer are trademarks of Varicent Software.

All other trademarks and company names mentioned are the property of their respective owners.

Source: Varicent Software

Brian Hartlen, Varicent Software, +1-416-987-1241, bhartlen at varicent.com