Veeva Systems Launches First Integrated Pharma CRM and CLM Solution Designed for the Apple iPad

By Veeva Systems, PRNE
Monday, January 10, 2011

New Veeva iRep Application Satisfies the Pharmaceutical Industry's Appetite for the Fastest Growing Computing Device in History

PLEASANTON, California, January 11, 2011 - Today Veeva Systems unveiled Veeva iRep, the pharmaceutical industry's
first complete customer relationship management (CRM) and closed loop
marketing (CLM) solution built exclusively for the iPad. The new solution
leverages the best of the iPad to drive efficiency through elegant CRM
functionality, effectiveness via dynamic presentation of HTML5 content, and
enhanced customer relationships with mobile internet connectivity. The
company announced the solution to the media and customers this morning at the
Four Seasons Hotel in Philadelphia along with its partners Apple, Accenture,
Cognizant, HighPoint Solutions, Intouch Solutions, Mavens Consulting, and

A significant number of global pharmaceutical and biotech companies have
already started using the iPad in their sales and marketing organizations,
citing its ideal size, long battery life, instant-on, and ease of use. Over
the next few months, executives at five leading pharmaceutical organizations
in the United States and Europe will hand out thousands of iPads installed
with Veeva iRep to create competitive advantage in the market.

"The iPad arrived just in time for pharma," said Matt Wallach, chief
strategy officer at Veeva Systems. "Reps are under pressure to represent more
products against more competition while physicians give them less face time
to do so. iRep allows them to be more efficient, more effective, and more
connected. The real-time rep has truly arrived."

By combining CRM and CLM functionality on the iPad, Veeva iRep opens new
possibilities for pharmaceutical companies. In addition to Veeva's
market-leading CRM functionality, iRep includes a sophisticated content
viewer that enables users to quickly present e-detail materials, deliver
interactive presentations, and show visual data and video content on the
iPad's beautiful screen. Plus, company representatives will be always
connected to the internet, giving them real-time access to additional
resources to further enhance customer interactions.

Veeva is partnering on the launch with Intouch Solutions, a leading
interactive pharmaceutical marketing agency. As the inaugural Veeva Web
Content Provider, Intouch Solutions will be providing custom creative content
for iRep customers, including copy, visuals, video, and other interactive
components. "We are excited to work with Veeva on the launch of iRep, which
we believe will be the perfect platform for us to deliver compelling
content," said Faruk Capan, CEO of Intouch Solutions. "Our customers are
excited to leverage HTML5 and other dynamic technologies on a device that is
nothing short of amazing."

"It is now abundantly clear that everyone loves the iPad, from pharma end
users to the CFO to physicians themselves," explained Peter Gassner, CEO of
Veeva Systems. "Designed specifically to take advantage of the iPad's most
remarkable aspects, iRep is a strategic solution for our customers and Veeva
will invest heavily to guarantee their success."

Veeva iRep will be available in February 2011, for more information visit
our website

About Veeva CRM

The Veeva CRM suite of applications, comprised of VBioPharma, VMobile,
VInsights, and now iRep, is the life sciences industry's top cloud-based CRM
solution. As the foundation, VBioPharma offers multiple editions in one CRM
product to accommodate the unique needs of various pharma and biotech
commercial teams. It is also the only pharma CRM application to come
pre-validated for PDMA and CFR Part 11 compliance. The complete Veeva CRM
suite gives customers the mobility and reporting solutions needed to drive
user adoption and sales effectiveness.

About Veeva Systems

Veeva Systems is the leader in cloud-based solutions for the global life
sciences industry. Committed to innovation, product excellence, and customer
success, Veeva has over 50 customers, ranging from the world's largest
pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a
privately-held company headquartered in the San Francisco Bay Area, with
offices in Philadelphia, Barcelona, Beijing, and Shanghai. For more
information, visit

About Intouch Solutions

Founded in 1999, Intouch Solutions(R) Inc. is a privately held,
full-service digital marketing communications agency headquartered in the
Kansas City area with a second location in Chicago. Intouch specializes in
custom digital solutions for the pharmaceutical and health care industries,
including many top-20 pharma companies. Contact Intouch at or visit

Copyright (c) 2010 Veeva Systems. All rights reserved. Veeva and the
Veeva logo are registered trademarks of Veeva Systems. Veeva Systems owns
other registered and unregistered trademarks. Other names used herein may be
trademarks of their respective owners.

    Media Contact

    Lisa Barbadora
    Veeva Systems, Inc.

Media Contact: Lisa Barbadora, Veeva Systems, Inc., +1-610-420-3413, pr at

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