Vertica Leads the Next-Gen Analytic Database Pack

The Information Difference data warehouse report shows traditional DB vendors being challenged by new high-performance solutions

BILLERICA, Massachusetts, January 7 - A new data warehouse market study from The Information Difference
research firm has Vertica leading the pack of next-generation analytic
database vendors in challenging the traditional database and data warehouse
players. The Data Warehouse Landscape Q4 2009 report also cites Vertica as
one of the top two vendors in overall customer satisfaction.

The report is a high level assessment of the most important vendors in
the data warehouse market. Its ranking is based on a number of criteria,
including customer base, product innovation, customer opinions and maturity
of technology.

"While established vendors like Oracle, IBM and Netezza still command the
largest market share, the report indicates that the market is experiencing a
'resurgence of activity,'" said Andy Hayler, CEO of The Information
Difference research group. "This resurgence is thanks in large part to new
columnar and MPP database architectures like Vertica's."

The Vertica Analytic Database enables customers to gain 50X the query
performance at a fraction of the cost of traditional data warehouse
solutions. The vendor ranking graph gives Vertica a lead against other
next-generation players like ParAccel, Greenplum and Aster Data in relation
to market strength and technology.

And it is a key indicator of why Vertica cruised past the 100 customer
milestone with a roster that boasts the best and brightest in communications,
financial services, marketing, retail, healthcare and Internet companies.

"Today's data warehouse volumes are outstripping the capacity and
performance of traditional database systems and appliances. As this report
indicates, the data warehouse market is in flux as new players challenge the
old guard with a new kind of database system to solve today's new business
challenges," said Dave Menninger, VP product management and marketing at
Vertica.

About Vertica

Vertica Systems is the market innovator for high-performance analytic
database management systems that run on industry-standard hardware.
Co-founded by database pioneer Dr. Michael Stonebraker, Vertica has developed
column-oriented analytic database technology with an MPP architecture that
lets companies of any size store and query very large databases orders of
magnitude faster and more affordably than other solutions. The Vertica
Analytic Database is available as software only, as a hardware based
appliance, as a virtual appliance on VMware or online as a cloud computing
solution. The technology's unmatched speed, scalability, flexibility and ease
of use helps Vertica's 100+ customers including JP Morgan Chase, Verizon,
Mozilla, Comcast, Level(3) Communications and Vonage capitalize on business
opportunities in real time. Vertica is headquartered in Billerica, Mass. For
more information, visit the company's Web site at www.vertica.com.

Ed Marshall of Beaupre & Co. Public Relations for Vertica Systems, +1-603-559-5816, emarshall at beaupre.com