Vimeo Sponsors Theater at the SXSW Austin Convention Center - Partners With Nikon to Host Official SXSW Party 'Light After Dark' in Austin's Seaholm Power Plant

By Vimeo, PRNE
Monday, March 7, 2011

AUSTIN, Texas, March 8, 2011 - Online video sharing site Vimeo(R), an operating business of IAC (Nasdaq:
IACI), today announced that it is the official sponsor of the Vimeo Theater
at SXSW (South by Southwest), a customized theater inside the Austin
Convention Center (ACC), home to SXSW headquarters in the Downtown Area. The
Vimeo Theater will play host to numerous film screenings throughout the SXSW
Film conference March 11-19, including curated Vimeo screenings, as well as
the official 2011 SXSW Film Awards.

Vimeo and Nikon present: Light After Dark

As night settles over Austin on Sunday March 13, Vimeo and Nikon, a
leader in digital imaging present "Light After Dark" an official SXSW party
featuring an evening of live musical mayhem and mind-melting visual stimuli
activating the once-dormant Seaholm Power Plant to create history as the
first-ever SXSW party held inside the massive industrial warehouse.
World-renowned performers DIPLO and A/V mixologists Eclectic Method will
supply the beats while artists seeper and CTRL transform the power plant,
through awe-inspiring projection mapping, into a visual playground. Whether
through their own eyes or through the lens, attendees will experience an
event like no other. Guests are encouraged to bring their cameras. The event
runs from 9:00pm to 2:00am with open bar and is free with RSVP
(www.facebook.com/event.php?eid=101161103299408) and SXSW badge. The
Seaholm power plant is located at 214 West Avenue Austin, TX 78703
www.vimeo.com/sxsw.

Vimeo Theater - Vimeo Screenings

Vimeo curated screenings will take place in the Vimeo Theater starting
with a Best of Vimeo Shorts on Friday, March 11th 5:00pm-6:00pm where SXSW
goers are invited to kick-off their film adventures with the creme de la
creme of Vimeo shorts, featuring winners from the first-ever Vimeo Awards
projected on the big screen. Vimeo will make a special announcement at the
end regarding the next Vimeo Festival + Awards. Then, on Wednesday, March
16th
from 4:30pm - 5:30pm, The Rhythm Image - Music Videos from Vimeo
screening features a fresh cornucopia of the most innovative and creative
original music videos from artists and directors across the globe.

Vimeo Theater at the Austin Convention Center (ACC)

501 E. 4th Street, Austin, TX 78701, +1-512-404-4000

Nikon and Vimeo Panel

On Monday, March 14th at 11:00 am, Nikon and Vimeo host a Film panel DSLR
Video and Beyond: The Impact of Emerging Technology on Film Making with
moderator Guy Kawasaki, photo journalist Bill Frakes, Vimeo's VP of Creative
Development Blake Whitman and Nikon Inc's Senior Technical Manager, Steve
Heiner
. The panel will discuss how starting with the video-capable DSLR,
affordable technologies are now starting to change the landscape for motion
picture from indie cinema to journalism and music videos. The panel will be
held in Room 13 A-B in SXSW ACC.

"We are thrilled to be an official sponsor at SXSW 2011," said Blake
Whitman
, Vice President of Creative Development. "Vimeo and SXSW are both
renowned for connecting creative communities, fueling imagination and
throwing awesome parties."

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX(R)
compact digital cameras; 35mm film SLR cameras; Nikon software products and
Nikon sports and recreational optics. For more information, dial (800)
NIKON-UX or visit www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities.

For Vimeo: Deborah Szajngarten, +1-212-524-8776, press at vimeo.com; or For Nikon: Matt Kopacz, +1-201-964-2468, mkopacz at mww.com. EDITOR'S NOTE: Vimeo is hosting a room for press meetings in the ACC, Mezz 9. Members of the media interested to schedule interviews with Vimeo and/or request to use the space for a quite work environment, please email press at vimeo.com

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