Vimeo and Honda Announce Public Projection Mapping Performance by Interactive Arts and Technology Collective seeper

By Vimeo, PRNE
Wednesday, September 29, 2010

Projection on Frank Gehry Designed IAC HQ to Culminate Vimeo's Festival and Awards

NEW YORK, September 30, 2010 - Online video sharing site Vimeo(R), an operating business of IAC (Nasdaq:
IACI) together with Honda as part of the all-new CR-Z sport-hybrid coupe
campaign, today announced British arts and technology collective,
is to make its US debut by radically transforming the iconic Frank
-designed IAC HQ on the West Side of Manhattan.

One of the largest architectural projection mapping performances to take
place in the US, seeper's open-air display allows for real-time 3D content to
be projected and aligned to real world objects-in this case, the IAC building
at 555 W 18th Street, IAC HQ and home to Vimeo.

Architectural projection mapping is an emerging medium that pushes the
boundaries of art and technology. It is fitting that this performance has
been chosen as the culmination to the inaugural Vimeo Festival + Awards
( since the artists were discovered and
commissioned for this event through their profile on the Vimeo website.

"This performance is way beyond the act of simply showing a film
outdoors, it is an optical artistic transformation of an existing
architectural artwork," said Dae Mellencamp, Vimeo's General Manager. "Taking
inspiration from the Vimeo Festival itself, the structure of the iconic
building, and the groundbreaking technology and sleek design of the Honda
CR-Z, the projection mapping will bend reality with light. On October 9, our
primitive sense of perception will be expanded as light plays wonderful
tricks on our eyes."

"Our aim is to recreate a Victorian sense of magician-ship," said Evan
, founder of He continued, "I love the IAC building, its
stunning lines and immediate reference to water. It looks as if it's about to
set sail on the Hudson. The opportunity to make this structure take on a new
'seeper' form is an honor and a challenge."

"Honda is proud to sponsor this not-to-be-missed event as part of the
CR-Z marketing campaign," said Tom Peyton, senior manager, national
advertising, American Honda Motor Co., Inc. "Celebrating the Festival's
themes of innovation and inspiration, the all-new CR-Z sport hybrid coupe
reveals how opposites in harmony-like sport and hybrid-can come together to
create something compelling and powerful. This spirit echoes the Vimeo
community's creators who continue to push the boundaries of creativity in
radical and unexpected directions."

seeper's projection mapping performance is free and open to the public.
It will begin at 10pm on Saturday, October 9, 2010, and run for approximately
10 minutes. For optimal viewing, guests are invited to gather in the Edison
parking lot immediately opposite the main entrance of the IAC building.
Entrance to the parking lot is located at 18th Street and 10th Avenue.

The two-day Vimeo Festival features an amazing schedule of events
including screenings, workshops, seminars, and panel discussions from some of
the most successful and respected members of the film and video community.
Tickets are still available at (


Founded in 1998, seeper is an arts and technology collective specializing
in real world interactive installations and performances. Leading with
innovation, seeper create ground breaking, immersive, multi-sensory
experiences and memories. seeper have worked with the likes of,
Nokia, Volkswagen, Chanel, Unilever, Vice, Intel, Ford, Nike, Reebok, Hewlett
Packard, Toyota, Sony PlayStation, Sony Music, BFI Southbank, Glastonbury
Festival, Punch Drunk Theatricals, Aldeburgh Music and many more innovative
brands and arts-based organizations.

About Vimeo, LLC

Leading video sharing site Vimeo(R) provides the easiest way for people
to host and share their videos in high quality. The site provides great
privacy features and inspiring videos from a vibrant, respectful community of
creative users who care about how and where they show their work. Launched in
2004 and headquartered in New York, NY, Vimeo offers users a video sharing
experience that is both entertaining and easy to use. Vimeo is a 2010 & 2009
Time Magazine Top 50 Website. Vimeo, LLC is a subsidiary of IAC (Nasdaq:

Vimeo Media: Deborah Szajngarten, +1-212-524-8776, press at, or seeper Media: Robin Dhara, +447880807752, robin at

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