Virtify Announces PIM Early Adopter Program

CAMBRIDGE, Massachusetts, January 31, 2011 - Virtify, Inc., the market leader in Structured Content Management
solutions for life sciences, invites pharmaceutical companies that are
beginning to prepare for EMA's new PIM standard to partner with Virtify in a
PIM Early Adopter Program. This is a unique opportunity for companies that
are preparing for PIM adoption to become PIM-ready before PIM submissions are
required and to collaborate with other industry leaders in shaping the PIM
solution of tomorrow.

(Logo: photos.prnewswire.com/prnh/20110131/NE38689LOGO )

The Early Adopter Program will help sponsors to accelerate compliance and
productivity when implementing the new PIM standard. Key features of this
partnership program include:

    - Assist in assessing your PIM readiness,
    - Evaluating structured content management as the cornerstone of your PIM
      and global labelling strategy, and
    - Accessing and testing Virtify's PIM software solution in your
      environment

Virtify's PIM subject matter experts will be speaking at a special
spotlight session at Informa's Product Information Management Conference on
February 1, 2011 in London, UK. During this session, Virtify will discuss the
challenges associated with PIM and the essential considerations for selecting
a PIM solution. Virtify will also be available for detailed demonstrations of
its software solution, Virtify PIM(TM).

About Virtify PIM

Virtify PIM provides regulatory affairs professionals with a unified,
web-based software solution that streamlines the management and exchange of
product information through a collaborative, structured content management
platform that is true to the PIM standard. Virtify PIM provides:

    - Compliance with EMA's PIM standard.
    - Improved productivity and collaboration for product information
      management re-use and exchange between key internal stakeholders
      and EMA.
    - Streamlined business processes to gain better control and enable
      consistency in the assembly, publishing and updating of product
      information for cross-country submissions.
    - Reduced corporate risk through automated software updates to remain
      current with changing PIM rules and timelines hence supporting
      superior planning and decision making.
    - Reduced time to market for new products through optimized time and
      resource management.
    - Click here for PIM datasheet: www.virtify.com/pim-data-sheet.htm

About Virtify

Virtify is the market leader in Structured Content Management solutions
for life sciences. Organizations rely on Virtify solutions to reduce
time-to-market, risk, and costs by managing and automating the complex
regulatory compliance and content exchange requirements throughout the
product life cycle. The company plays a leadership role in the development of
global regulatory standards and is an active participant in various standards
committees.

www.virtify.com

Craig Smith, +1-617-301-8748, csmith at virtify.com