Voice-Email Innovator HulloMail(TM) Launches Its Highly Anticipated iPhone App and Debuts Its Powerful New Smart Voice Messaging Technology

Free Alternative Advanced Visual Voicemail Service for the iPhone

LONDON, January 7 - The new app from visual voicemail innovator HulloMail(TM)
(www.hullomail.com) optimized for the iPhone makes it long-awaited debut for
mobile consumers in the U.K. and U.S. markets - and the new technology, on
all counts, was worth the wait. From the developer that revolutionized
traditional voicemail by introducing free, easy-to-use "voice-emails" comes a
groundbreaking new app designed for the ultimate SmartPhone. HulloMail's new
iPhone app rockets the company's visual voicemail technology to an entirely
new level with the introduction of "Hullo" technology - a powerful new, free
two-way messaging capability that enables users to send quick voice messages
(known as "Hullos") to friends, family and co-workers domestically or
overseas without them ever having to place a live call or incur a
long-distance charge.

Using "Hullos," HulloMail users can converse using voice messages and
even reply to their voicemails. Most importantly, "Hullos" save time and
money - users can enjoy a free back and forth verbal "conversation," even
overseas (where, for example, friends in the U.K. and U.S. can "converse" for
hours, if desired, without incurring a single call charge). Because of this
simplicity and the zero cost to send and receive "Hullos," HulloMail
developers believe that this new form of free digital audio messaging is
destined to permanently change voice communication for the SmartPhone
generation.

"Hullos" work most effectively for HulloMail service subscribers and in
concert with those SmartPhones (currently on the iPhone and soon-to-be on the
BlackBerry and Android platforms) for which the HulloMail app is designed.
HulloMail subscribers will be able to quickly play a received "Hullo" message
as it will immediately pop up in their mobile app (essentially, enjoying
mobile-to-mobile U.K. - and cell-to-cell U.S. - service), but anyone,
including non-subscribers, can experience the personal touch of receiving a
"Hullo" if the sender simply knows the recipient's email address.

"Hullos" are not the same as Push-To-Talk (PTT), which is a more
intrusive, walkie-talkie style medium. "Hullos" are a non-intrusive form of
personalized voice messaging. They offer a hybrid solution that bridges
traditional voicemail, live calls and email and is designed to meet the
specific needs of active mobile users.

In addition to this exciting new smart voice messaging technology, the
app also provides iPhone users on both continents with a menu of advanced
voice communication tools including a centralized view and simplified
management of their voicemails, missed calls, and voice message
synchronization with email compliant accounts, including MobileMe and Gmail,
that is virtually unrivalled in the industry.

"The iPhone is the ultimate smart phone communications device," said Andy
Munarriz, founder and CEO of HulloMail, "and HulloMail is the most advanced
voice messaging complement to that technology on the market today. With the
incorporation of 'Hullos,' our iPhone app takes visual voicemail to an
entirely new level, delivering a powerful new twist on the voice messaging
experience that will change the way wireless users think of and utilize voice
communication. First, there was traditional voicemail, then texting, then
tweeting … now, there are 'Hullos,' which we believe will become a new
standard technology for the global mobile marketplace. We want to spread the
word … send someone a 'Hullo' today!"

The rollout of the new HulloMail iPhone app has particularly strong
potential impact in markets like the U.K. where some carriers do not
currently offer access to visual voicemail capabilities - and HulloMail's
service can provide an immediate solution for new and existing iPhone
consumers. The app can be downloaded for free at itunes.apple.com.

About HulloMail(TM)

HulloMail(TM) is the fastest, easiest and most flexible way for mobile
users to manage their voicemail from virtually any mobile device - and the
only cross platform, carrier agnostic offering to deliver the power of free
two-way digital audio voice messaging. HulloMail delivers advanced smart
voice messaging for the SmartPhone generation. HulloMail(TM) -Voicemail
That's Yours To Keep. To learn more, visit www.hullomail.com.

    Follow HulloMail on the Web:

    YouTube: www.youtube.com/user/HulloMail
    Facebook: www.facebook.com/pages/HulloMail/158282579760?ref
    Twitter: twitter.com/hullomail
    Flickr: www.flickr.com/photos/hullomail/
    Slideshare: www.slideshare.net/HulloMail
    Blog: hullomail.blogspot.com/
    Linked In: www.linkedin.com/companies/hullomail

    Contacts: Jane Goodayle         Jamie Douglas
              HulloMail (U.K.)      International PR - The Brand Company
              +44-(0)-20-7382-6262  +44-(0)-20-3002-3775 (U.K.)
                                    +1-310-902-7625 (U.S.)

Jane Goodayle of HulloMail (U.K.), +44-(0)-20-7382-6262; or Jamie Douglas of International PR - The Brand Company, +44-(0)-20-3002-3775 (U.K.), +1-310-902-7625 (U.S.), for HulloMail (U.K.)