Wayfair.co.uk Launches As New, Large Online Home Goods Shopping Site

By Wayfair, PRNE
Monday, October 31, 2011

LONDON, November 1, 2011 -


    - With Photo

- Web Destination To Combine Thriving CSN Sites: FurnitureByCSN.co.uk, LightingByCSN.co.uk, TVStands.co.uk And More

For three years, several sites have launched and grown here under CSN Stores, the No. 2 online retailer of home goods in the U.S. These Web-only shops include: FurnitureByCSN.co.uk, TVStands.co.uk and LightingByCSN.co.uk, which have nearly tripled their revenues this year. Today, these virtual shopping venues will be rebranded under one much larger site, Wayfair.co.uk, to be part of a more memorable and robust global brand.

(Photo:  photos.prnewswire.com/prnh/20111101/NE97034 )

This U.K. site consolidation brings over 500,000 product choices from more than 800 manufacturers under the new Wayfair.co.uk site.  AllModern.co.uk also will remain as a site created to satisfy the particular style preferences of modern decor aficionados.

“After growing successfully here in the U.K. with sites that reflected specific product categories, we’re simplifying and streamlining the shopping process for a huge variety of home goods,” said Wayfair.co.uk Managing Director John Kennedy. “We also have a more consumer-friendly name, an attractive logo and layout, and a technically advanced site platform - upgrades that will give customers faster, more enjoyable, and more memorable shopping experiences all in one place.”

Sporting a new tagline, “a zillion things home,” Wayfair.co.uk will expedite searches for specific items while also giving customers broader browsing ability to view other home-related categories, including furniture, decor, cookware, lighting and more. Wayfair.co.uk offers all styles to satisfy any budget, because when it comes to home products, everyone is looking for something slightly different.

“Our mission is to become the favorite place to buy anything for your home,” said Wayfair’s CEO Niraj Shah. “Based on our selection, strong service and competitive pricing, we think this is achievable. We also keep our selection fresh by adding thousands of new items each month.”

The rebranding follows the company’s first round of institutional funding - June’s $165 million investment from four U.S. firms - Battery Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital. According to The MoneyTree Report, it was the largest round of funding in the U.S. during Q2, 2011. This funding supports the Wayfair transition, appropriate acquisitions, and other plans for corporate expansion globally.

To both accelerate and manage its growth, the company’s London staff has nearly tripled, from eight people earlier this year to 22 now, with additional plans to hire in line with future revenue growth. To monitor job openings in Wayfair’s London office, consult: www.Wayfair.com/careers.

Across the globe, Wayfair now has more than 900 staffers and estimates it will surpass 1,000 employees and total global sales of more than $500 million (USD) by year’s end.

About Wayfair:

Formerly CSN Stores, Wayfair LLC is the parent company for Wayfair.co.uk and AllModern.co.uk; the new German site, Wayfair.de; U.S. sites Wayfair.com, AllModern.com and JossAndMain.com, and Australia’s Buyster.com.au.

Wayfair’s international offices are in London, Galway, Munich and Sydney. The Galway Operations Centre handles all consumer and supplier requests for the Wayfair sites in the U.K. and Germany.

Beyond its Boston, MA headquarters, Wayfair also has an operations and distribution center in Ogden, UT, and another distribution center in Hebron, KY.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

John Kennedy, Managing Director, Wayfair.co.uk, +20-7268-9899, Mobile, +771-218-5642, jkennedy at wayfair.com; or Chuck Casto, VP-Head of Communications, Wayfair, Mobile, +001-508-314-3284, ccasto at wayfair.com

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