WildTangent Launches Social Game Ad Platform in the UK with Campaign Firsts on Facebook by Cadbury and Namco Bandai

By Wildtangent, PRNE
Wednesday, March 30, 2011

LONDON, March 31, 2011 - WildTangent is introducing its proprietary BrandBoost advertising
platform in the UK with two innovative brand campaigns reaching social gamers
playing top Facebook games. Cadbury and Namco Bandai are the first two brands
to use the platform outside of North America.

    (Photo: photos.prnewswire.com/prnh/20110331/SF74677)
    (Logo: https://photos.prnewswire.com/prnh/20101027/SF89882LOGO-a)

Cadbury is leveraging BrandBoost to give social gamers valuable virtual
goods in Cupcake Corner, Happy Aquarium and Mall World for free in return for
engaging with a series of "Race Season" mini-games. Players are invited to
play Cadbury's mini-games, and be rewarded with a free item "gift" from
Cadbury–such as in-game desserts that players can serve to their cafe
customers, making the player's engagement with Cadbury a uniquely positive

Namco Bandai is promoting 'Dr Kawashima's Body And Brain Exercises' for
Xbox Kinect across multiple top social games by rewarding players with
in-game items when they watch a video ad about the Kinect game.

"We are always looking to combine innovation with effectiveness, and
we've been delighted with how BrandBoost has performed," said Mary Bond, Head
of Digital for Target Media, Namco Bandai's agency. "As well as being a UK
media first, it reached the target audience en masse in an engaging Facebook

WildTangent's BrandBoost platform enables brands to dynamically sponsor
access to additional playing time or virtual goods that players would
otherwise have to pay for. The platform also makes possible the dynamic
delivery of branded virtual goods into social games on Facebook. BrandBoost
supports 3rd party ad serving and reporting as well as creative formats
ranging from long-form video to social engagement activities.

About WildTangent

WildTangent operates a games service that allows consumers around the
world to access downloadable, online and social games through one convenient
Games App. Fueled by our digital currency, WildCoins, and a proprietary ad
platform, BrandBoost, the service delivers the most cost efficient way to
play games. Consumers can rent games, purchase them or play for free courtesy
of brand advertisers.

WildTangent also powers advertising for a growing portfolio of 3rd party
game developers and publishers enabling brands to reach more than 100 million
monthly players with scalable, engagement-based advertising that enhances
gameplay for consumers. BrandBoost is available in top social games on
Facebook, massively multiplayer games, and premium flash games. Partners
include Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Carol Rogalski of WildTangent, +1-425-890-4747, carol.rogalski at wildtangent.com; or Caroline Miller, Caroline at indigopearl.com, or Kirsty Endfield, Kirsty at indigopearl.com, both of Indigo Pearl, +44-020-8964-4545

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