WinBuyer Onsite Comparative Pricing (OCP) Application Lifts Holiday Sales for Participating Online Retailers

Online retailers where shoppers are presented with alternative offers through the WinBuyer Onsite Comparative Pricing application received a 'Miracle on 34th Street' this holiday season - increased total website revenue of 5% or more

TEL AVIV, Israel, February 10 - WinBuyer, the leading provider of Onsite Comparative Pricing (OCP)
solutions, today announces results of their holiday study: Ecommerce
retailers that provide their customers with Onsite Comparative Pricing are
experiencing a sales lift.

(Logo: www.newscom.com/cgi-bin/prnh/20091119/LA14371LOGO)

According to WinBuyer's research among selected online retailers, those
retailers that provided their online shoppers with the Onsite Comparative
Pricing application experienced increases in conversions and average order
value as well as a 5%+ lift in total website revenue after adding WinBuyer's
application. For more details from WinBuyer's study, please click here:
winbuyercorp.com/files/Case_Study_OCP_Web.pdf

"Let's face it, as much as we all focus on providing a fantastic
experience and great customer service, when purchasing a commoditized
product, customers will price compare. While they may give preference to a
trusted e-tailer, if the lure of a good price is too great, the lower priced
store will win the sale 90% of the time. Onsite Comparison Pricing keeps the
customer engaged right there, on our site, building trust and proving to them
that when we say 'price promise' we mean it. In testing, we've seen a
significant jump in conversions for products with Onsite Comparison Pricing
enabled," said Rob Levy, CEO, Electric Shopping
(www.electricshopping.com). "2009 has been a tough year for retailers
and customers alike, but by adding Onsite Comparison Pricing to our
conversion toolset, electricshopping.com has seen a larger than expected
revenue lift in the 4th quarter."

The WinBuyer Onsite Comparative Pricing application can be implemented by
any online retailer in minutes, providing their online shoppers with
comparative pricing information via one of WinBuyer's partners including
Shopping.com, PriceGrabber and Shopzilla. Online retailers benefit from
increased customer loyalty, as shown in this study conducted by the e-tailing
group (winbuyercorp.com/files/Etailing_winbuyer.pdf), while profiting
from any referrals. Click here to see WinBuyer's Onsite Comparative Pricing
application: winbuyercorp.com/files/GamesQuestDirect&WinBuyer.jpg

WinBuyer's Onsite Comparative Pricing application works in the spirit of
Kris Kringle from 'The Miracle on 34th Street' by offering today's Ecommerce
shoppers access to comparative pricing information. In today's online
retailing market, with hundreds of competitors only one click away,
WinBuyer's Online Comparative Pricing application generates shopper trust
which translated into revenue lifts in excess of 5% for the company's
customers this holiday season. Click here to see the real Kris Kringle:
www.youtube.com/watch?v=lKfBUUhFueI

"WinBuyer's Onsite Comparative Pricing application provided our online
retailing customers in the US and the UK - including Overstock.com, Ritz
Interactive, GameQuestDirect and Hayneedle, as well as Yugster and
Scentiments.com, new online retailers who have implemented our offering in
the last few months of 2009 - with their own holiday shopping miracle of a
revenue lift this holiday shopping season," said Dan Clarke, Chairman and
CEO, WinBuyer.

About WinBuyer

WinBuyer develops retail value-added monetization solutions that maximize
the retailer page revenue (RPM) and generate lift by enhancing consumer
experience and confidence. WinBuyer's initial monetization product, an Onsite
Comparative Pricing (OCP) application, enables retailers to accelerate
consumer purchasing behavior by embedding comparative shopping information
into a retailer's product detail page. With OCP, over 200 merchants are
realizing the benefits of increased sales conversion, greater average order
size, improved site stickiness and enhanced consumer confidence. WinBuyer was
founded in 2005 and is headquartered in Tel Aviv, Israel, with offices in
Scottsdale, Arizona and London, England. For additional information on
WinBuyer, Inc. please contact press@winbuyer.com or visit the WinBuyer
website www.winbuyercorp.com

Uriah Av-Ron of WinBuyer, +972-50-7-427-087, press at winbuyer.com