Winner Takes All: The William Hunt Trilby Tour Searches for the Next Amateur Golf Champion in a 12 Part Televised Series on Sky Sports

LONDON, March 24, 2010 - The William Hunt Trilby Tour announces its Regional Championship Venues
this week in its search to find the next Amateur Golf Champion in a 12-part
televised series on Sky Sports.

Created by Menswear Designer and golf aficionado William Hunt of Savile
Row, the Trilby Tour aims to find the UK's top amateur golfer and give him a
taste of true Pro stardom with a chance to play head to head against the big
boys.

Players from all walks of life will get the chance to feel like a golf
tour pro for a day as 9 clubs from across England, Ireland and Scotland host
the UK's biggest Amateur televised golf tournament between May-August 2010.

Amateurs face a white-knuckle tournament in a thrilling one day 18-hole
game in what is widely acclaimed to be golf's answer to Twenty20 cricket.

Players will be kitted out with everything they need for their experience
of pro stardom - each receiving a complete William Hunt outfit, a Callaway
Bag and Caddy Suit as part of their entry to the 12-part televised series on
Sky Sports.

Each Regional Champion and Eleven Runners-Up will go through to the
Amateur Final held at the Buckinghamshire Golf Club on 11 August, culminating
in an exciting 3 hole play-off and a unique Winner Takes All Finale. The top
three finalists and regional champions will then be invited back on 12 August
to play in the Sky Sports televised Professional Trilby Tour.

The Trilby Tour Amateur Champion will receive lessons with top coach
David Leadbetter, an exclusive set of personalized clubs by Roger Cleveland
of Callaway and the chance to play head-to-head against the top European Tour
pros.

2009 Amateur Champion: Charlie Lidyard

Last year's Amateur Winner 19yr old Charlie Lidyard from Leatherhead,
Surrey says "The Trilby Tour is the only tournament that makes you actually
feel like you're a Pro Tour player. There are a few nerves when you see the
cameras and the people watching. Some of the other guys didn't like the
cameras but it didn't bother me, I actually loved it." Lidyard's triumph was
further boosted by going on to achieve every amateur's dream and turned pro
the same day.

Lidyard went on to play against top pros David Howell and Graeme Storm in
the Pro Event: 'It was a dream experience to play with the big boys.'

Golf's equivalent to Pop Idol

The Trilby Tour is the only tournament of its kind to give Amateurs the
chance to play like a Pro in pro conditions leading critics to hail it as
golf's equivalent to Pop Idol.

Last year's event received over 1.5million views on Sky Sports and
attracted players from as far as the USA, New Zealand, and South Africa as
well as from across the UK.

Not for the faint-hearted or the camera shy, the Trilby Tour is being
hailed as a revolutionary breakthrough in the staid world of golf due to its
never-been-seen-before format.

William Hunt: a pioneer in fashion and golf

William Hunt's first foray into golf began in 2004 after designing a
custom-made pair of Union Jack trousers for Ian Poulter to wear at the
British Open. The now famous flag print caused an almighty furore in the golf
world, scoring seven national front pages and propelling Ian Poulter into the
media eye.

Bringing style onto the course comes naturally to the Savile Row designer
who used to be a professional sportsman himself. He says:

"I was bored of being invited to tournaments that were no more exciting
than the Sunday Medal. I wanted to create a tournament which would be
exciting to be in and exciting to watch. This isn't your average golf
tournament - it's a Winner Takes All. You're going to need nerves of steel to
hold your game right through to the end. It's guaranteed to separate the men
from the boys."

Since its inaugural beginnings at Stoke Park in 2007, the Trilby Tour has
grown from a one club to a nine club event, its success spreading like wild
fire in the amateur golf world. Now in its third year the Trilby Tour 2010
sold out within weeks of opening.

"The response has been overwhelming. I get letters from guys telling me
how playing in the Trilby Tour has changed their lives."

Entries are still pouring in and anyone who signs up now will join a
waiting list.

Hunt adds "I cant wait to see who this year's Champion is going to be -
but I'd like to think everyone who enters will get their own Nessun Dorma
moment."

Notes to Editor

Designer to the stars, William Hunt has dressed the likes of David
Beckham, Laurence Llewellyn Bowen, Gordon Ramsay, and is a regular favourite
of actors, rockstars and sports celebrities. He is famous for his sharp
masculine cuts and bold use of colour.

William Hunt was appointed official designer to the Manchester United
team for the FA Cup Final in 2007.

His designs can be found at selected stockists throughout the country
including Flannels, John Anthony and a shoe range at Kurt Geiger.

Note to Editors:

A picture accompanying this release is available through the
PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    Media Contact:
    +44(0)207-284-3257
    tuanne@williamhunttrilbytour.com
    www.williamhunttrilbytour.com

Tuanne Mac, PR Manager, +44-(0)207-284-3257, +44-(0)789-067-3154, tuanne at williamhunttrilbytour.com