Woolworths.co.uk Announces Addition of Craft Range to its Site

LONDON, February 23, 2011 - Woolworths.co.uk is delighted to announce that it is now the major online
destination for craft supplies.

Woolworths.co.uk has recognised that there is a growing, nostalgic trend
for making personalised gifts and cards and to meet this, the brand has
created an extensive arts and crafts (
www.woolworths.co.uk/gifts-crafts/arts-crafts/e/b/100698.end)
department within its online superstore.

The craft supplies (
www.woolworths.co.uk/gifts-crafts/arts-crafts/e/b/100698.end) range
features nearly 1500 products including pens, paints, craft tools, paper,
card, envelopes, embellishments, paper craft equipment, craft technique
supplies, needlecraft supplies and a kids arts and crafts range as well as
specialist equipment such as embossing machines and paper crimpers. The
products range in price from GBP1.99-GBP599.99.

The range features craft supplies for people who are craft enthusiasts
right down to people who are just beginners at the hobby, meaning there
should be something for every skill level.

Available brands include My Craft Studio, Crafters Companion, Joanna
Sheen, Circuit, Martha Stewart, DMC, Disney, Forever Friends and Keepsake
card craft.

Woolworths.co.uk has teamed up with well-known crafting personality,
Stephanie Weightman, who will be creating a set of bespoke and exclusive
crafts and card projects and recording 'How To' video guides, as well as
writing step by step breakdowns, which will be hosted online at
Woolworths.co.uk. The videos are also available on Woolworth's You Tube page.

The first video to be added to the site features Stephanie showing
customers how to make a home-made Valentine's Day card. The 'How To'
section of the site features a list of all the tools that are needed to
complete the project, complete with links to the products on the Woolworths
website.

Customers ordering the new range of arts and crafts supplies can either
have them delivered to their home or can have them delivered to one of 3500
neighbourhood stores nationwide, meaning customers can pick up their parcel
at a time convenient for them.

About Woolworths

Woolworths is part of Shop Direct Group who is the UK's largest online
and home shopping retailer with sales of circa GBP1.7 billion. The Group has
5m active customers and offers 1000's of big brands across a range of
categories including toys, (www.woolworths.co.uk/toys/e/b/5132.end)
kids' clothes (www.woolworths.co.uk/kids-clothing/e/b/12472.end)
women's clothing, men's clothing, furniture and electrical.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Littlewoods.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:

    Katie Hancock
    Golden Goose PR
    11-12 Smiths Court
    Soho
    London
    W1D 7DP
    +44(0)207-734-2002
    www.woolworths.co.uk

PR Contact: Katie Hancock, Golden Goose PR, 11-12 Smiths Court, Soho, London, W1D 7DP, +44(0)207-734-2002