Woolworths.co.uk Anticipates High Sales Ahead of Royal Wedding

LONDON, April 21, 2011 - Woolworths.co.uk has announced it is expecting high sales of party
decorations and wedding memorabilia as the UK prepares for the Royal Wedding.

Dan Rubel, brand director at the online family superstore commented:
"With the Royal Wedding just around the corner, as well as the Easter bank
holiday coming up, people are planning their street parties now and making
sure they don't miss out on royal wedding souvenirs (
www.woolworths.co.uk/woolworths-royal-wedding-souvenirs/e/promo/61900061.end)
before the big day.

"Many families will be spending this period at home due to the warmer
weather and tighter budgets, which has meant a big rise in activity on the
site, particularly in the Royal Wedding party range."

To date Woolworths.co.uk has sold enough bunting to go around Buckingham
Palace four times, enough balloons to cover a football pitch and enough Royal
Wedding party cups and glasses to serve champagne to everyone in London and
Liverpool combined.

The Royal Wedding has got everyone in the party mood, opting to spend
money on royal wedding decorations (
www.woolworths.co.uk/royal-wedding-union-jack-sugar-decorations-12-pack/894144505.prd)
and merchandise from the site for a fun, family weekend.

Toy buyers from Woolworths.co.uk have also announced that Woolworths has
doubled its order of popular children's outdoor toys and furniture to meet
demand, as families treat their children to keep them entertained during the
bank holidays, including the Royal Wedding. Following the hot weather this
month Woolies' sales hit record levels, and with three bank holidays
approaching, sales are expected to soar.

Dan Rubel added: "Sales are much better at this point in the year than we
expected, and we have had to literally double some of our orders to meet
consumer demand. We always see a rise in activity on the site ahead of school
breaks and bank holidays, but with three bank holidays in April, thanks to
the Royal Wedding, the weather heating up early and families opting to
holiday at home due to tighter budgets, we expect sales, specifically on
outdoor toys, to be up significantly on last year."

April will see three bank holidays over eight days, (22nd, 25th and 29th)
and many families have taken advantage of the fact that they can have ten
days off work by only using three days of their holiday.

Although families will have ten days off, they are likely to stay in the
UK and watch the Royal Wedding which is why they are splashing out on
children's toys rather than booking holidays abroad.

About Woolworths:

Woolworths is part of Shop Direct Group who is the UK's largest online
and home shopping retailer with sales of circa GBP1.7 billion. The Group has
5m active customers and offers 1000's of big brands across a range of
categories including toys such as paddling pools (
www.woolworths.co.uk/sports-and-outdoor/garden-toys/paddling-pools-and-water-play/e/b/13706.end)
and playhouses (
www.woolworths.co.uk/toys/outdoor-games/playhouses/e/b/5275.end) as
well as kids' clothes, women's clothing, men's clothing, furniture, garden
furniture and electrical goods.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Littlewoods.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

Woolworths offers standard next day delivery on all of its items on the
website, as well as Convenient Collection with Collect+ from a number of
local shops. It also offers timed slot delivery, specified day delivery,
Saturday deliveries and evening deliveries so that the customer can pick the
delivery option most convenient for them.

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    PR Contact:

    Katie Hancock
    Golden Goose PR
    11-12 Smiths Court
    Soho
    London
    W1D 7DP
    +44(0)207-734-2002

www.woolworths.co.uk

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