YCD Multimedia Releasing New Digital Signage Platform at Screen Media Expo Europe; Now In-Store Advertising Content Can Be More Easily Created and Distributed

LONDON, May 4, 2010 - YCD Multimedia (www.ycdmultimedia.com), the leading global
provider of smart digital media solutions for retailers, announced today that
it will release version 2.0 of its YCD|RAMP(TM) Retail Advertising and
Merchandising Platform at Screen Media Expo Europe - May 5, 6.

YCD Multimedia will be presenting their solutions at the Intel stand
(E13) during the expo.

"Screen Media Expo is the largest dedicated trade event for digital
signage in Europe," said Dani Zeevi, chief technology officer at YCD
Multimedia. "It's the perfect forum to release the most scalable, simple and
economical solution for creating and managing in-store digital media."

The new solution, YCD|RAMP 2.0, offers significant enhancements that
simplify and automate creation and management of in-store digital marketing
campaigns, helping retailers maximize sales while reducing costs and
time-to-market. Template based to reduce the need for creative resources,
YCD|RAMP 2.0 runs on the Microsoft Windows 7 and Windows Embedded Standard 7
operating systems for enhanced user experiences and streamlined connectivity.

Windows Embedded Standard 7 is a high performance platform that delivers
the power, familiarity and reliability of the Windows 7 operating system in a
highly customizable and componentized form. With Intel's microarchitecture,
the platform addresses the retail and digital signage market's need for a
more streamlined, high performance and highly reliable solution through rich
user experiences and enhanced connectivity.

"We're delighted to be working with YCD Multimedia and other industry
partners to meet the retail and hospitality market needs through the
optimized digital signage platform from Microsoft," said Ashwin Kulkarni,
senior product manager for Windows Embedded at Microsoft Corp. "We are
committed to helping our partners simplify development and create solutions
with rich, connected user experiences for their customers through Windows
Embedded Standard 7 and the other flexible Windows Embedded platforms and
technologies."

The most significant change in Version 2.0 is the ability to manage
digital menu board content using the easy to use creation/management engine
introduced in the first version of YCD|RAMP. Now, quick service and fast
casual restaurant chains can leverage YCD|RAMP's template-based system to
quickly and easily create and manage digital menu board content across
multiple locations. Reflecting the choice and power YCD Multimedia offers,
YCD|RAMP enables retailers to choose whether they want to control all
locations centrally or give their local managers the flexibility to customize
their own menus, subject to corporate guidelines. The advanced technology
includes support for video wall formats allowing for unprecedented
flexibility in display placement and design.

Added Zeevi, "This new solution is a direct response to the needs of our
customers and partners across the retail industry. The ability to remotely
manage content while allowing for customization at the store level to
accommodate for local product availability and pricing is critical to a
successful digital menu board deployment, and we've made it simple."

Another addition to YCD|RAMP 2.0 is the introduction of YCD|RAMP Express.
Developed for small businesses, YCD|RAMP Express enables full management of
local in-store displays with no need for an Internet connection or additional
hardware.

About YCD|RAMP(TM)
(www.ycdmultimedia.com/index.php/offering/products/ramp):

First released in 2009, YCD|RAMP is an in-store digital media campaign
management platform that optimizes the workflow between retailers, marketing
agencies and suppliers. YCD|RAMP enables new digital media campaigns to be
uploaded by the ad agency or production house, approved at the corporate
headquarters and distributed to screens at all - or any subset of - the
retailer's locations. With its built in content creation tool, a regional
office or individual store can customize and generate promotions to suit
their local needs - all from a library of pre-approved templates. Customized
approval settings ensure all campaigns receive proper review and follow
corporate branding guidelines.

About YCD Multimedia (www.ycdmultimedia.com):

YCD Multimedia provides marketers with tools to create, manage and
distribute digital media in the retail environment. From large-format
displays that promote products based on real-time inventory levels to small
shelf-level interactive displays, YCD's flexible platform combines strategy,
professional services and technology to increase profits, optimize product
mix and enhance the customer experience. To date YCD has partnered with over
1,500 customers in retail, hospitality, banking and automotive, including
some of the world's most recognized brands such as Bobbi Brown Cosmetics,
Toyota, American Airlines, Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs,
and Hugo Boss.

Founded in 1999, YCD Multimedia is headquartered in the United States
with offices in The United Kingdom and Israel and has an international
network of resellers serving clients around the globe.

Robert Swanson, YCD Multimedia, Inc., +1-646-237-8112, RSwanson at YCDmultimedia.com