Yogen Fruz: The One and Only Real "Frozen Yogurt"

SAO PAULO, May 4, 2011 - The world's leading frozen yogurt franchise, Yogen Fruz -
www.yogenfruz.com, is excited to announce that they are officially,
based on findings found by www.Proteste.org.br and reported in O Globo, the
only frozen yogurt brand based on the new standards for food titled as
"Frozen Yogurt." Laboratory tests that were conducted, confirmed evidence
that Yogen Fruz is the only brand that serves real frozen yogurt. This
discovery will be the instrument for major changes to yogurt production as
well as how frozen yogurt is globally defined, and Brazil now leads the
charge for countries around the world, to follow the same path to uphold
product standards.

(Photo: photos.prnewswire.com/prnh/20110504/LA94991)

Over the past several weeks, Brazil led the way with specialized
laboratory tests that were performed on product taken as samples from eight
top frozen yogurt companies. The yogurt companies had their products'
nutritional contents analyzed, and these nutritional authorities ultimately
declared that Yogen Fruz was the only subject to hold the true title of
"Frozen Yogurt." By definition, "FroYo" epitomizes a frozen dessert made from
and containing yogurt or other dairy products that must include lactic acid,
cultures and moderate amounts of sugar. As the only subject whose ingredients
meet every requirement to fulfill the "FroYo" category, Yogen Fruz is not
only a nutritious snack; but also, a healthier alternative to standard ice
cream. In addition, Yogen Fruz is one of only two chains that offer a visible
list of ingredients to their customers worldwide.

"We are very grateful for our loyal customers and look forward to
providing them with the healthiest and most wholesome frozen yogurt served
around the world, and are proud of the findings in the laboratory tests. We
hope these findings will push other governments around the world to take the
same initiative to protect the consumer from false claims in advertising
within the frozen yogurt category," explains Aaron Serruya, President of
Yogen Fruz.

For 25 years, Yogen Fruz has remained committed to positioning itself as
the world leader in the frozen yogurt category and providing healthful
desserts for customers around the world. Now with even more wholesome clout,
Yogen Fruz will continue to serve its signature healthy treat that fits into
any normal eating routine for people living a healthy lifestyle. The low
calorie count makes it the perfect healthy dessert or on- the-go snack for
customers on the go.

Weblink to Articles about Yogen Fruz

O Globo Newspaper:
oglobo.globo.com/economia/mat/2011/04/09/frozens-nem-tao-iogurte-quanto-dizem-ser-924199618.asp

Proteste Agency:
www.proteste.org.br/alimentos/frozen-yogurt-de-verdade-so-um-s539481.htm

Fingerprint Communications Media Contact:
Marisa Ritts / Marisa@Fingerprintcom.net / +1-310-276-7500

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.

.