Zephyr Associates Continues Expansion of U.K. Office

ZEPHYR COVE, Nevada, December 13, 2011 -

- Alexander McBride Joins Firm’s London Office as a Client Consultant

Zephyr Associates, Inc., a global leader in the development of analytical software tools for the financial management industry, is pleased to announce that Alexander McBride has joined the firm as a Client Consultant in its London office. His recruitment is part of Zephyr’s efforts to expand its division in the U.K.

Mr. McBride will provide support and training for Zephyr’s clients that are based in Europe, the Middle East and Africa (EMEA). He will also be responsible for managing commercial relationships with EMEA-based clients and responding to incoming product and technical queries. In addition, Mr. McBride will conduct on-site and Webex-based training on Zephyr’s applications.

“We are very happy that Alex is coming on board during this period of growth for our company,” said Zephyr CEO Will Clemens. “One of our firm’s key objectives is to provide portfolio analysis and reporting solutions for investment professionals around the globe, and the growth of our London office ensures that we can continue to meet that goal.”

Mr. McBride was most recently a StarMine Content Specialist at Thomson Reuters, where his responsibilities included working with offshore data vendor teams on sell-side equity content support. Earlier in his career, Mr. McBride served as a Data Analyst and Campaign Coordinator at TMP Worldwide and as an Intern at State Street Global Link. He holds a bachelor’s degree in Electronic Engineering with Management from the University of Nottingham.

For more information about Zephyr Associates, please contact Jami Schlicher at +1-973-850-7309 or jschlicher@jcprinc.com.

Founded in 1994, Zephyr Associates is a global leader in the development of analytical software tools for the financial management industry. Zephyr is headquartered in Zephyr Cove, NV with additional offices in Memphis, TN; New York, NY and London, United Kingdom. Zephyr’s software products are used by investment professionals throughout the world to analyze investment managers, mutual funds, financial markets, and investment portfolios. More information can be found at: www.styleadvisor.com.

    CONTACT: Jami Schlicher
             JCPR
             +1-973-850-7309
             jschlicher@jcprinc.com