Zoopla.co.uk Launches Innovative House Price Heatmaps

LONDON, August 8, 2011 -

- Zoopla.co.uk has launched heatmaps on its website which show the current value of homes; this feature will be a valuable tool for people looking to gather information about the UK property market -

Leading property search and information website Zoopla.co.uk has launched unique heatmaps which show the average current value of homes across the UK in a clear and easy to visualise format.

The new heatmaps can be found on all maps across the Zoopla website and may be viewed at varying zoom levels include down to individual postcodes. In addition to the new heatmaps, Zoopla has also added a variety of other valuable local property information that provides an essential research tool for potential house hunters. Located on the ‘market overview’ pages of Zoopla.co.uk these newly launched stats include, for any geographic area, the number of properties on the market and average asking prices, the average size of properties in the area as well as the average price per square foot and much more.

Alex Chesterman, Founder & CEO of Zoopla.co.uk said, “The addition of heatmaps to our site allows users to easily visualise the relative house prices in any area of the country. Together with the unique market data we are now making available, this is all part of our mission to empower users with the information they need to make the right property decisions and to become the most useful property resource in the UK.”

To view the heatmaps on Zoopla.co.uk, go tozoopla.co.uk/heatmaps

To view a market overview page on Zoopla.co.uk go to: www.zoopla.co.uk/market/london/

About Zoopla.co.uk

Zoopla.co.uk is the UK’s most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.

Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. Our mission is to provide the most useful online property experience by:

• displaying property listings along with value and price trend information
• providing rich property data and local market information in one place
• enabling users to search for property in a variety of customised ways
• allowing users to engage with professionals via our tools like AskMe!
• building relationships between home owners and local estate agents

By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has become the ultimate destination for property consumers to search for property and do their market research. We are the UK’s fastest growing property website and are proud to have been named ‘Best Property Portal 2009′ (Daily Mail UK Property Awards).

Our unique features, like AskMe!™ and TemptMe!™ allow users to gain an insight into the market and discover information they won’t find anywhere else. And our AskAnAgent feature has rapidly become one of the most valued sources of vendor leads for UK estate agents. We provide value estimates on every UK home - all 27 million - and calculate our estimates using a proprietary algorithm (secret formula) that continuously analyses millions of data points relating to property sales and home characteristics throughout the UK. Our estimates are constantly refined and updated daily, using the most recent data available and a variety of methodologies, in order to provide the most current and accurate value data on homes and areas across the UK.

Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture and Octopus Ventures.

For more information about Zoopla.co.uk become a fan on Facebook or follow @Zoopla.

For further information, please contact: Lawrence Hall at lawrence.hall at zoopla.co.uk or on +44(0)20-7620-4618